Marketing Day: IAB Tech Lab launches hub, how to hack a higher ROI & more

Here’s our recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

IAB Tech Lab launches primer and resource hub on ad-oriented blockchain tech Jul 30, 2018 by Barry Levine The new offerings are part of the Tech Lab’s efforts to bring the ad community up to speed, define key terms and metrics and separate value from hype.
Why AI for PR may be different than AI for marketing Jul 30, 2018 by Barry Levine A PR exec sees an essential difference that will keep humans in the game.
5 ways to hack a higher marketing ROI Jul 30, 2018 by Rex Briggs Contributor Rex Briggs shares a historical and insightful take on how marketers should look at marketing ROI and ways to increase it.
7 easy ways to multiply your conversions Jul 30, 2018 by Digital Marketing Depot Ask marketers what their goals are, and one of the first things they will say is to deliver a more personalized experience to their customers. This isn’t a goal aimed solely at increasing conversions; it’s also about meeting customers’ growing expectations.
Prediction About Data Usage Post-GDPR Jul 30, 2018 by Rob Rasko Contributor Rob Rasko interviewed 3 industry leaders and asked, ‘Has GDPR changed business practices, the perceptions around data usage and how companies plan to operate in the future?’ Here’s what he learned.
How to use SEO for big ROI during back-to-school and other sales events Jul 30, 2018 by Karen Bone Contributor Karen Bone reviews how to use SEO and content campaigns to boost revenue before, during and after major sales events.

6 steps for achieving breakthrough demand gen: How better data supports more effective outcomes Jul 30, 2018 by John Steinert Contributor John Steinert explains how to keep off the low-quality high-volume treadmill.
Cedato unveils ‘contextual lookalike targeting’ for programmatic video Jul 30, 2018 by Robin Kurzer The company says it’s the first to offer data-based contextual advertising for video that meets clients’ KPIs.