Apr 29, 20165 min read

Marketing Day: IAB’s LEAN scoring, Echo/Alexa sales & LinkedIn’s earnings report

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

IAB releases 2016 plan to develop LEAN scoring, its effort to take on ad blocking Apr 29, 2016 by Ginny Marvin The goal is to develop scoring algorithms that can show who’s doing things right by year-end.
Where are you on the path to customer experience maturity? Apr 29, 2016 by Digital Marketing Depot This CX management (CXM) maturity model defines the 30 CXM practices that every firm needs to master.
Yandex reports a 34% YoY increase in revenue for Q1 2016 earnings Apr 29, 2016 by Amy Gesenhues Russian’s leading search engine says it’s raising its revenue outlook for 2016 from a range of 12% –18% to a revised range of 15% – 19%.
How to help your sales team close more paid search leads Apr 29, 2016 by Jacob Baadsgaard Acquiring tons of leads through paid search is great, but columnist Jacob Baadsgaard cautions that your sales team’s ability to convert those leads can make or break your campaign ROI. Learn how to improve conversions from your PPC leads.
Echo/Alexa device lineup now outselling Kindles for Amazon [Report] Apr 29, 2016 by Greg Sterling Report says that Echo device-family buyers tend to be affluent and 70 percent male.
Tubular Labs launches first ecosystem-wide video content rating system Apr 29, 2016 by Barry Levine Ratings track 100 million videos for views and such engagement factors as likes, shares and comments.
Google Shopping ads so hot right now: the meteoric rise of PLAs Apr 29, 2016 by Andy Taylor For retailers, Product Listing Ads are the height of fashion! Columnist Andy Taylor explores the growth of this ad format and discusses how search advertisers can take advantage of this trend.
Is your brand prepared for voice search? 3 steps to get the conversation started Apr 29, 2016 by Purna Virji As voice search becomes more widely adopted, what can search marketers do to prepare? Columnist Purna Virji discusses how to adapt to this growing trend.
This app “Contains ads” label starts showing in Google Play store Apr 29, 2016 by Ginny Marvin The new label has been spotted in the wild, but it has not rolled out to all users.
What I learned fundraising on Facebook & Twitter: We need donate buttons! Apr 29, 2016 by Danny Sullivan Facebook likes and Twitter retweets don’t necessarily translate into charitable donations. A “donate” button could help.
Calling all channels: The multi-channel race for the presidency in 2016 Apr 29, 2016 by Lewis Gersh Which channels should candidates use to succeed in this year’s election? Columnist Lewis Gersh explains why direct mail targeted based upon digital signals could be a win for both political campaign managers and marketers.
Thinking about ABM? It’s time to put your sales hat on Apr 29, 2016 by Scott Vaughan Columnist Scott Vaughan says if you really want to be successful with account-based marketing, you must adopt a sales mindset first.
10 tips for successful Pinterest advertising Apr 29, 2016 by Brad O’Brien How do you pin to win? Columnist Brad O’Brien offers some tips to help you step up your advertising on Pinterest and stay ahead of the curve.
Look out for the MosQUito — a new kind of ad fraud that drains human traffic from infected websites Apr 29, 2016 by Barry Levine Marketing/anti-fraud agency eZanga says it could affect thousands, possibly millions, of WordPress and Joomla-based websites.
Microsoft blocks Google Chrome & other browsers from Cortana in latest Windows 10 release Apr 29, 2016 by Danny Sullivan Microsoft says blocking third-party browsers & search providers improves user experience and is in keeping with how competitors act with their own digital assistants.
Amazon reports profitable Q1 to beat expectations Apr 28, 2016 by Ginny Marvin The company beat analyst expectations in all areas. AWS continues to be a standout.
LinkedIn’s sponsored content pivot helps ad revenue hit $154.1 million Apr 28, 2016 by Tim Peterson LinkedIn’s ad revenue grew by 29% in the first quarter of 2016, thanks to nearly 80% revenue growth from sponsored content alone.