Nov 13, 20182 min read

Marketing Day: IAB digital ad revenue report, Facebook Stories, AR-platform for retailers

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

IAB: Digital ad revenues could exceed $100 billion for first time in 2018 Nov 13, 2018 by Amy Gesenhues Growth continues, driven by mobile. Social and video see double-digit, if flattening, growth.
Survey: Majority of consumers will spend 75% of holiday budgets online this year Nov 13, 2018 by Greg Sterling But stores are driving an increasing percentage of online buying.
As Facebook prioritizes Stories over Newsfeed, will advertisers follow suit? Nov 13, 2018 by Robin Kurzer Marketers say creativity is key to maximizing returns across all of Facebook properties.
How long will the brand safety conversation continue? Nov 13, 2018 by Rob Rasko Every brand will have a nuanced definition of a safe online environment and that’s where the complexity of this topic lies.
AR/VR agency Vertebrae launches web-based AR platform for online retailers Nov 12, 2018 by Barry Levine Called Axis, it enables online visitors to virtually “try on” hats and other accessories and interact with objects in 360-degree detail.

Planning for 2019: Can’t-fail ingredients for tastier ABM Nov 13, 2018 by John Steinert Before adopting any solution for ABM, the data should be easy to understand, implement and highly actionable.
8 ways marketers use call analytics in Salesforce to drive revenue Nov 13, 2018 by Digital Marketing Depot Salesforce is the world’s most popular CRM provider, with more than 150,000 users worldwide. It’s used by companies of all sizes — from small businesses with one subscription to large enterprises with thousands — but has seen its greatest adoption among the world’s biggest brands, with over 80% of Fortune 500 companies using its CRM.