Feb 11, 20192 min read

Marketing Day: IAB adds DTC leader to board, identity resolution options, cybersecurity for marketer

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

IAB names direct-to-consumer brand to board seat for first time Feb 11, 2019 by Robin Kurzer The trade group also unveiled research on direct-to-consumer brands’ impact on marketing, advertising and consumer engagements.
Know your options: Identity resolution beyond the walled gardens Feb 11, 2019 by Barry Levine Bringing together the separate data sets for customers and prospects may be essential, but brands have differing needs — and therefore different solutions.
Cybersecurity for marketers: Teamwork is key to protect data Feb 11, 2019 by Sam Bocetta Marketing teams should regularly reevaluate how they approach cybersecurity and work in tandem with their IT department, especially during third-party mergers and acquisitions.
Verizon Media survey on 5G: Consumers expect better AR and video Feb 8, 2019 by Barry Levine Advertisers are anticipating new creative formats, better location-based targeting and better access to quality data.

Data location vendor worked with GDPR regulator on data consent model, yielding 70% opt-in rates Feb 11, 2019 by Greg Sterling Teemo says that transparency gives consumers a sense of control and they respond positively as a result.
How to Prepare for a Successful Marketing Analytics Implementation Feb 11, 2019 by Digital Marketing Depot Analytics are critical to fuel the success of your marketing investments. Whether you are taking a hard look at your current deployment, or a new deployment is in the works, this non-technical webinar highlights the 5 most common issues that can prevent you from realizing value from your analytics implementation.