Marketing Day: Hulu To Sell Programmatic, Nokia’s #MakeTechHuman Podcast & Lies Marketers

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

1. Hulu Opens Up To Programmatic With Facebook’s LiveRail And Oracle DMP The streaming video platform’s LiveRail-powered private ad exchange will let brands target audiences with the Oracle DMP.

2. Nokia Launches Podcast To Spark Discussion Of How To #MakeTechHuman In Partnership With WIRED The technology company seeks to elevate its brand via a year-long content marketing/native advertising partnership with WIRED.

3. “We Test Everything” And Other Lies Online Marketers Tell If you don’t have a testing regimen in place, you might want to think twice. Columnist David Rodnitzky discusses some common instances where marketers skip testing — and why it’s not a good idea.

4. Where Can Marketers Find The Best Customer Data? Under Their Noses Columnist Mike Sands explains why you should make first-party data a priority and why it will bring you results when it comes to people-based marketing.

5. Stop Our Exclamation Point Addiction! There’s no getting around it: Marketing messages are glutted with exclamation points. Columnist Patrick Armitage says it’s time for marketers to stop the deluge and instead raise the creative bar.

6. 7 Ways To Leverage Social Signals To Improve Content Performance When it comes to content and improving search rankings, don’t shrug off social, says columnist Jim Yu. Instead, think of social, content and search as a three-pronged approach to achieving marketing success.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Google Confirms Adding New Image Search Filter Buttons To Mobile

2. Mega Menus & SEO

3. How To Manage Your Old & Outdated Content

4. 87% of Potential Customers Won’t Consider Businesses With Low Ratings

5. Google Map Maker Up Again In 45 More Countries Including The U.S.

6. Cortana For Android Is Officially Available For Download In US Beta

Online Marketing News From Around The Web:

Analytics

1. The gaping hole in your competitive analytics, 3qdigital.com

2. Why You Need Realtime Insights, www.convinceandconvert.com

Blogs & Blogging

1. 15 Essential Blog Growth Tools and Checklists, pushingsocial.com

2. How One Couple Drastically Changed Their Life by Blogging, www.problogger.net

3. How to Promote a Blog Post on Social Media, www.internetmarketingninjas.com

Business Issues

1. Russia Quickly Cancels Wikipedia Ban, news.sky.com

2. Maker Studios Parts Ways With Chief Content Officer Erin McPherson, www.adweek.com

Content Marketing

1. 4 Reasons Why Native Advertising Will Prevail in 2015, www.martechadvisor.com

2. Content Marketing Is Easier When You (Partially) Delegate These 12 Tasks, www.copyblogger.com

3. Ingenious Storytelling Gets Great Response from Science Nerds, contentmarketinginstitute.com

4. Inside the Science and Psychology of Highly Shareable Content, blog.bufferapp.com

5. The Emergence of the Content Marketing Platform, www.martechadvisor.com

Conversion Optimization

1. 3 Tactics For Creating More Human-Centered Marketing, unbounce.com

2. 5 Awesome Conversion Rate Optimization Tools You Never Knew Existed, blog.crazyegg.com

Copywriting, Design & Usability

1. Designing UX for Natural User Interfaces, www.usertesting.com

2. UX And Culture: Bridging The Gap In Six Strides, usabilitygeek.com

3. Why You Were Always Wrong About Breadcrumbs Navigation, vwo.com

Domaining

1. From Microsoft to BMW, big brands are buying up .news web domains in a hurry, Geekwire

2. Domainers might want to check unclaimed money databases, domainnamewire.com

E-Commerce

1. 10 Tips to Boost E-Commerce Conversions, www.semrush.com

2. A Top Amazon Executive Just Departed for the Second Time in a Year, recode.net

3. Amazon’s “Prime Now” Expands To Seattle Region, Adds Beer, Wine & Liquor Delivery Option, techcrunch.com

4. Black Friday – Content for Consumer Research, www.koozai.com

5. Chinese e-commerce startups attract U.S. investors, www.internetretailer.com

6. Cross-selling online: why it’s important & how to do it, econsultancy.com

7. Get Ready for Black Friday & Cyber Monday 2015, blog.movableink.com

8. Holiday e-commerce sales growth may dip, www.internetretailer.com

9. Large-Screen E-Commerce Design, www.smashingmagazine.com

10. Visa says its users more likely to complete online purchases, www.reuters.com

Email Marketing

1. 3 Proven Tactics to Increase Your Email Open Rate, blogs.constantcontact.com

2. Learn to Design Responsive Email Templates this Weekend, www.practicalecommerce.com

3. New Research: Healthcare Company Emails Put Patients at Risk, blog.returnpath.com

General Internet Marketing

1. Agencies on comment section ads: ‘I don’t see an upside for brands’, digiday.com

2. Finding Brand Purpose Amid A Proliferation Of Channels And Data, adexchanger.com

3. Marketing Strategy Is Like a Construction Site, blog.marketo.com

4. The 5 Elements of a Strong Inbound Marketing Strategy, www.wordstream.com

5. The Single Most Potent Marketing Tactic of All, www.ducttapemarketing.com

6. Who Wins in the Battle of Influencer VS. Advocate Marketing, www.socialmediaexplorer.com

Internet Marketing Industry

1. Elle Launches Mobile Marketing Initiative Powered by Geo-Fence and Beacon Technology, www.swirl.com

2. Extreme Reach Introduces Safety Tracking™ Tag, extremereach.com

MarTech

1. 4 Ways to Kick Start Your MarTech Journey, www.cmswire.com

2. It Takes An Ecosystem: Technology’s Role In Driving Consumer Experience, adexchanger.com

Mobile/Local Marketing

1. Five Tips for Supercharging Your Customers’ Mobile Shopping Experience, www.marketingprofs.com

2. Mobile flash sale apps lack inspiration, require larger brand presence, www.mobilecommercedaily.com

3. The New Mobile Analytics and Tracking: Real Time, All in One, Free for All, company.yandex.com

Social Media

1. 10 Tips to Creating the Perfect TV Show Hashtag, www.adweek.com

2. 9 Social Media Marketing Hacks, www.verticalresponse.com

3. Facebook ‘Spam King’ Guilty for Sending 27 Million Messages, Bloomberg

4. Facebook Relevance Score: The REAL MVP Metric, aimClear Blog

5. Facebook Tests New Story Post Format, www.adweek.com

6. Facebook’s Ad Platform for SMBs Has Come a Long Way, But Still Has Room to Grow, streetfightmag.com

7. Facebook’s New Moments App Now Automatically Creates Music Videos From Your Photos, techcrunch.com

8. Strong Start for Instagram Ads in Early Going (Report), www.adweek.com

9. Twitter Storms The Stage, Unveils The Tiniest VMAs Emoji Of All Time, techcrunch.com

10. Why Pinterest should be part of your marketing strategy, econsultancy.com

Video

1. 10 Ways for Brands to Get YouTube-Famous, contently.com

2. 6 Ways to Use Periscope for Your Business, www.socialmediaexaminer.com

3. Facebook and Airtel are on a quest to win Africa’s next generation of internet users, qz.com

4. Facebook Video Compilation Pages Get 3x More Views, www.reelseo.com

5. Flipboard offers advertisers both autoplay and user-initiated video ads, digiday.com

6. How Purina used Periscope to take cat videos to their logical conclusion, digiday.com

7. How to Make Your Video Rank Number One on YouTube, www.jeffbullas.com

8. The 3 Big Steps for a Successful YouTube Channel, simplymeasured.com

9. The Case for YouTube Advertising, PPC Hero

10. Why Are Consumers Interested in Live Streaming?, yahoo.tumblr.com

11. YouTube Ad Revenue Sharing Threatened by Facebook, smallbiztrends.com

12. YouTube Gaming, Its Twitch Competitor, Set To Launch Tomorrow, techcrunch.com

13. YouTube’s Red Settings, googlesystem.blogspot.com