Mar 21, 20174 min read

Marketing Day: Hootsuite news, Prime Now on Alexa & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

4 reasons you should attend MarTech this May Mar 21, 2017 by Scott Brinker Successful organizations repeat and improve upon what works. And while last year’s MarTech San Francisco was a hit, it’s our job to find ways to improve the experience and bring more value to attendees with every new show.
Hootsuite acquires Snapchat analytics solution from marketing firm Naritiv Mar 21, 2017 by Barry Levine Along with last month’s pickups of adtech firm AdEspresso and social analytics provider LiftMetrix, this purchase helps Hootsuite appeal to large enterprises.
Amazon Alexa now accepts Prime Now orders via voice Mar 21, 2017 by Amy Gesenhues Amazon says Prime Now members can order multiple items at once and Alexa will automatically choose the next available two-hour delivery slot.
Twitter, Periscope make it easier to stream TV-quality live broadcasts Mar 21, 2017 by Tim Peterson Twitter’s Periscope Producer API removes the added step of piping a broadcast through Periscope’s app, which could degrade the stream’s quality.
Google thaws (a little) on defamation cases Mar 21, 2017 by Chris Silver Smith Would-be-legal remedies for online reputation issues are still up in the air, explains contributor Chris Silver Smith, arguing that it may be time to amend the applicable legislation.
5-year trends in artificially intelligent marketing Mar 21, 2017 by Daniel Faggella How will artificial intelligence transform marketing over the coming years? Columnist Daniel Faggella dives into the results from a survey exploring the major trends and opportunities in AI for marketers.
What happens when Google pushes into branding and messaging? Mar 21, 2017 by Pauline Jakober As Google elbows its way further into PPC branding, columnist Pauline Jakober discusses the drawbacks of automating tasks that impact messaging and branding.
Google announces new brand safety controls for display & video advertisers Mar 21, 2017 by Ginny Marvin After coming under fire, Google says it will address advertiser concerns over extremist content.
What is the GDPR, and why should martech care? Mar 21, 2017 by Todd Ruback Columnist Todd Ruback discusses the General Data Protection Regulation (GDPR), a new EU regulation meant to protect its citizens’ personal data. If you serve customers or have audience members in Europe, read on to learn how this affects you.
How to harness the power of Facebook Local Pages to drive in-store sales Mar 21, 2017 by Tom Kuhr Facebook’s 1.74 billion monthly active mobile users aren’t just “liking” photos of their friends and family; they’re using it to discover where to eat, shop and travel. Contributor Tom Kuhr explains the importance of knowing how to use Local Pages to your advantage.
Instagram opens shoppable organic posts to more businesses in the US Mar 21, 2017 by Tim Peterson Instagram will enable more US brands to sell products through organic photos using a new in-app tool.
New: LinkedIn’s Matched Audiences will target ads based on people’s web browsing, email addresses Mar 20, 2017 by Tim Peterson LinkedIn will roll out a new ad targeting program called Matched Audiences in November, according to a leaked presentation.
How to scale content creation for social and digital channels Mar 20, 2017 by Digital Marketing Depot Content demands have risen exponentially, driven primarily by changes in consumer tech adoption. This white paper from Flashstock helps you understand what you need to know about the content economics of your production process, and solutions that will allow you to scale and meet the increasing demands of content marketing today.