Feb 1, 20165 min read

Marketing Day: Heinz Super Bowl Ad, Telenor Acquires Tapad & Facebook News Feed Updates

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

NFL Teases Its Own Super Bowl 50 Ad With Launch Of “Super Bowl Babies Choir” Video Feb 1, 2016 by Amy Gesenhues In line with its “Football Is Family” campaign, NFL’s spot includes groups of Super Bowl babies singing along with Seal.

Marketing Land’s SocialPro Coming To Seattle This June; Registration Open Feb 1, 2016 by Marketing Land Sharpen your social media marketing skills by attending Marketing Land’s SocialPro! We’ve moved to an awesome new location: the Bell Harbor Convention Center on the waterfront in Seattle, WA. Join fellow hard core social media practitioners for cutting-edge paid, earned and owned tactics from leading brands and agencies.

Beta Rates Expire Next Week. Register For MarTech Today! Feb 1, 2016 by Marketing Land Join innovators and main street brands next month pioneering marketing technology at MarTech: The Marketing Tech Conference. Score $350 in savings on All Access Passes by February 13. Register today!
Heinz “Wiener Stampede” Super Bowl Ad Launches Brand’s #MeetTheKetchups Campaign Feb 1, 2016 by Amy Gesenhues Today, Heinz released both its official 30-second Super Bowl spot and an extended version of the ad.
Telenor Acquires Tapad For $360 Million Feb 1, 2016 by Ginny Marvin The mobile carrier aims to bring Tapad’s cross-device expertise to emerging markets in Europe and Asia.
Facebook: News Feed Algorithm Now More Influenced By User Feedback & Surveys Feb 1, 2016 by Matt McGee Company reminds Page owners that asking for likes and clicks isn’t a good long-term visibility strategy.
No-Hype SEO: A Realistic Formula For Making SEO Work For Your Business, Part 2 Feb 1, 2016 by Daniel Faggella In part 2 of his two-part series on simplifying your SEO efforts to achieve results, columnist Daniel Faggella shows how you can turn visitors into leads — and leads into sales.
3 Reasons B2B Marketers Must Embrace Mobile… Now Feb 1, 2016 by Patricia Hursh Have you optimized your B2B website for mobile search? If not, columnist Patricia Hursh explains why you must work to become mobile-friendly immediately.
Cutting Through The Hype: 5 Points To Drive Value From A Data Management Platform (DMP) Feb 1, 2016 by David Booth Are you getting all you can out of your data management platform? Columnist David Booth discusses what you should focus on to ensure successful results.
Can You Make Online Reputation Damage Disappear? Yes, There’s Hope. Feb 1, 2016 by Chris Silver Smith Suffering from online reputation damage? Columnist Chris Silver Smith reveals some ways to help mitigate it, or even make it disappear entirely.

Martech Landscape: What Is An Ad Exchange? Feb 1, 2016 by Ginny Marvin How do ad exchanges work, and do they differ from ad networks or supply-side platforms?
Workflow Automator Zapier Takes Another Step Toward De Facto Marketing Automation By Adding “Multi-Step Zaps” Feb 1, 2016 by Barry Levine A user can now chain together an unlimited number of business applications to automatically conduct pre-defined steps.
MarketingZoom Launches Site For Buying And Selling Marketing Jan 29, 2016 by Barry Levine The Portland, Oregon-based company wants the site to fill the need of companies looking to buy and sell local marketing opportunities.