Dec 9, 20156 min read

Marketing Day: Google Touts AMP, More Facebook Instant Article Ads & YouTube’s 2015 Wrap-

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

CampaignChain Launches Its Open-Source “Cockpit For Digital Marketing” Dec 9, 2015 by Barry Levine Germany-based company offers beta of a central dashboard to handle email and social campaign management through several tools.
Google Touts “AMP” Momentum: We See 16,000 New Pages Each Day Dec 9, 2015 by Greg Sterling This morning Google held a meeting to provide updates about its Accelerated Mobile Pages (AMP) publishing initiative. The project launched as an open source effort with a range of publishers on October 7 this year. Some see AMP as Google’s answer to Facebook Instant Articles and Apple News.
Facebook Bows To Publishers, Will Serve More Ads In Instant Articles Dec 9, 2015 by Martin Beck The social network will now allow one ad for every 350 words in the new feature to make sure publishers aren’t “leaving money on the table,” the Wall Street Journal reports.
41 Loyalty Marketing Ideas Dec 9, 2015 by Digital Marketing Depot Three out of four consumers belong to up to 10 loyalty programs, so it’s more important than ever to stand out. To capture interest and drive repeat purchases, brands must interact with consumers beyond transactions and reward them for their behaviors across channels.
How To Have A Great Relationship With Your Link Builder Dec 9, 2015 by Julie Joyce A poor relationship between client and link builder can make any campaign fall apart. Contributor Julie Joyce advises on initial questions to ask that will help you both get the most out of your partnership.
Thanksgiving Weekend 2015: The Stats That Mattered Dec 9, 2015 by Andrew Waber Columnist Andrew Waber looks at data from Facebook e-commerce advertising activity during the Thanksgiving shopping period and discusses what it will mean for marketers moving forward.
TrueView For Shopping: Making YouTube The Next Big Shopping Destination Dec 9, 2015 by Laura Collins Want to enhance your video ads? Columnist Laura Collins discusses the impact that TrueView for Shopping has had on client shopping campaigns.
Site Redesign & Migration Tips To Avoid SEO & UX Disasters Dec 9, 2015 by Modestos Siotos Planning to overhaul your website? Check out contributor Modestos Siotos’ tips to help you minimize the potential negative impact of a site relaunch.
Airbnb Voted No. 1 Best Place To Work On Glassdoor’s Annual List Of Top Employers Dec 9, 2015 by Amy Gesenhues More than half of the top 20 best places to work in the US are tech companies, with HubSpot, LinkedIn and Adobe making the list.
AdSense Mobile Text Ads Get Another Facelift Dec 9, 2015 by Ginny Marvin Among several design updates, the newer version does away with the need to swipe in order to see the display URL.
How To Get Google Review Links After The G+ Update Dec 9, 2015 by Greg Gifford The recent update separating Google Business pages from Google + has left old review links broken, but columnist Greg Gifford shares how you can generate new ones.
Stop Using Desktop Conversions For Mobile Search: 6 Strategies To Help Drive Mobile Calls Dec 9, 2015 by Wesley Young Using strategies and metrics such as PPC and CTR that are meant to drive clicks instead of calls can hurt your ad performance. Columnist Wesley Young takes a look at targeted strategies that optimize ads to drive mobile phone calls.
4 Questions Marketers Must Answer To Extend Holiday Sales Success Dec 9, 2015 by John Donnelly III Columnist John Donnelly III discusses how brands can use social media insights from the busy holiday shopping season to help guide their marketing strategy for the upcoming year and beyond.
Email Deliverability Requires New Solutions To Old Problems In 2016 Dec 9, 2015 by Tom Sather Looking to increase your deliverability rate? Columnist Tom Sather has some advice for how to keep your emails out of the spam box and get more opens and clicks.
Yahoo Announces It Will Spin Out Main Business Rather Than Alibaba Assets Dec 9, 2015 by Greg Sterling In a reversal, Yahoo announced this morning that it will abandon its planned spinoff of its remaining Alibaba shares and instead do a “reverse spinoff” of the rest of Yahoo. The reason the Alibaba spinoff was scrapped was uncertainty over tax liability.
Top 10 YouTube Ads Of 2015: Clash Of Clans Ranks No. 1, But Mobile Is The Big Winner Dec 9, 2015 by Amy Gesenhues YouTube says for first time ever, the year’s most popular video ads were viewed more often on mobile devices than on desktop.
TV’s Top Twitter Moments Of 2015: Kanye, Super Bowl & The Walking Dead Dec 8, 2015 by Martin Beck West’s 2020 presidential “announcement” at the MTV VMAs generated 248,000 tweets in a minute, upending the Super Bowl’s top tweeted moment.
Oracle’s Responsys Adds Machine Learning-Driven Personalization Via Boomtrain Integration Dec 8, 2015 by Barry Levine Email marketers on the Oracle Marketing Cloud can now skip creating multiple email variations and segments when they want to target individuals.
Forecast: Digital Spending To Surpass TV In US Next Year, Globally By 2017 Dec 8, 2015 by Greg Sterling Earlier this year, ZenithOptimedia projected that digital advertising would surpass traditional TV advertising by 2020. IPG’s Magna Global is saying it’s going to happen sooner — in 2017.
Pinterest Acquires The Hunt & Pext To Boost Ad Tech, Commerce Dec 8, 2015 by Martin Beck The moves will add experience to Pinterest’s engineering and product teams.