Jun 6, 20165 min read

Marketing Day: Google Shopping, retail bank email marketing & content strategy

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

My SEO optimized & UI-friendly e-commerce Frankenstein Jun 6, 2016 by Christian Sculthorp If you could create the perfect e-commerce website by combining elements from successful sites, which ones would you choose? Columnist Christian Sculthorp shares his picks.
Can you manage your inventory with Google Shopping? Jun 6, 2016 by Andreas Reiffen Contributor Andreas Reiffen shares how some companies are calculating yield values in order to better manage their inventory through competitive bidding.
Are we making SEO too complicated? Jun 6, 2016 by Ryan Shelley SEO has a lot of moving parts — and that can mean a lot of wasted time and effort if we’re not organized. Columnist Ryan Shelley shares his method for simplifying your SEO process by staying focused on results.
Enterprise SEO Platforms Marketer’s Guide — Updated for 2016 Jun 6, 2016 by Digital Marketing Depot Marketing Land’s “Enterprise SEO Platforms: A Marketer’s Guide” examines the market for enterprise SEO software platforms and the considerations involved in implementing this software into your business.
Supreme Court allows AdWords class action against Google to proceed Jun 6, 2016 by Greg Sterling Advertisers complained Google didn’t disclose that their ads might show up on parked domains and error pages.
Get an exclusive look into SocialPro, only 2 weeks away Jun 6, 2016 by Chris Sherman We designed Marketing Land’s SocialPro to help you understand, navigate and leverage the richly varied but often confusing channels that make up the social media marketing universe. We’ll show you the most advanced, cutting-edge tactics and techniques to reach and engage with those users, whether they’re on Facebook, Twitter, Pinterest or any of the other […]
[WATCH] Marketing Land Live #16: Amazon’s latest lawsuits, Instagram business profiles & more Jun 6, 2016 by Matt McGee In our latest weekly video show, we talk about Instagram’s business profile offering, Amazon’s decision to sue sellers that allegedly buy fake reviews and more.
Your brand refresh: What should you expect from social? Jun 6, 2016 by Chris Kerns When you’re planning new branding, icons or logos, how will your audience react? Columnist Chris Kerns dives into Twitter data to reveal what social media can tell you about brand refreshes.
4 strategies for stretching your summer marketing spend Jun 6, 2016 by Jordan Elkind With summer hot on the horizon, it’s a good time to think about how you can get the most out of your marketing budget. Columnist Jordan Elkind shares his top strategies.
Measuring email effectiveness in retail banking Jun 6, 2016 by Jose Cebrian As more consumers look to deal with their banks online, banks need to know the impact of email campaigns. Columnist Jose Cebrian discusses some key tactics.
Maggie: the essence of content strategy Jun 6, 2016 by Kyla Becker Content strategy is about more than keyword rankings and backlinks. According to contributor Kyla Becker, it’s about focusing on the customer’s needs.

AdWords’ new extra headline: 7 ways to make the most of it Jun 3, 2016 by Matt Lawson Google announced expanded text ads at its recent Google Performance Summit. Columnist and Googler Matt Lawson explains why the change was made and what you should do about it.
Decision trees for SEM segmentation Jun 3, 2016 by Aaron Levy There is an ongoing debate amongst SEM experts as to how to best segment your PPC accounts, and columnist Aaron Levy illustrates his process with a handy flowchart.