Jun 15, 20174 min read

Marketing Day: Google Shopping, brand safety & CMOs on the future of martech

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Using Bluetooth, beacons and NFC to personalize in-store shopping Jun 15, 2017 by Justin Freid At a time when brick-and-mortar retail stores are facing significant challenges, contributor Justin Freid suggests ways they could deploy new technologies to shore up their businesses.
2017 growth hacks: Optimizing organic market share Jun 15, 2017 by Lori Weiman Columnist Lori Weiman continues her series on search marketing growth hacks with an installment on improving organic search performance.
Why ‘good’ isn’t good enough in Google Shopping Jun 15, 2017 by Andreas Reiffen Have you experienced high growth from your Google Shopping ads? You’re not the only one. Columnist Andreas Reiffen looks at growth data for product listing ads and explains why even an 89% growth in revenue year over year may not be enough to outpace your competitors.
Who’s really responsible for brand safety? Tools you can employ to take the matter in hand Jun 15, 2017 by Mark Williams As brand safety continues to take center stage in the digital ad industry, contributor Mark Williams discusses the technologies and solutions you need to decrease risk and protect your brand.
Pioneering CMOs discuss the future at MarTech Jun 15, 2017 by Scott Brinker I’m super excited to highlight some of our featured speakers presenting at MarTech, October 2-4 in Boston. It’s an all-star line up of pioneering CMOs and marketing visionaries. The advent of marketing automation 10 years ago was arguably the Big Bang of martech.
Here’s how ‘customer tech’ may rescue consumers and brands from GDPR Jun 15, 2017 by Barry Levine The EU standard for consumer data may shield users from tracking and privacy violations, but it could also become a usability nightmare.
WP Engine launches Content Performance analytics tool Jun 15, 2017 by Barry Levine Incorporating some Google Analytics data, the new capability is designed to better measure content by authors, posts and topics.
How to market your brand using interactive native content — Part 3 Jun 15, 2017 by Jane Loring In Part 3 of a series, contributor Jane Loring explains how interactive native content can go a long way toward educating your audience, building trust and increasing brand awareness.
Google’s mobile-first index likely not coming until 2018 at earliest Jun 15, 2017 by Matt McGee At SMX Advanced, Gary Illyes says Google will “communicate a lot” before rolling out the mobile-first index.
Twitter rolls out new apps; iOS versions support Apple’s ad blockers Jun 15, 2017 by Tim Peterson Twitter is switching its in-app browser to Apple’s Safari View Controller, which enables ad blocking and an ad-free Reader mode.
What to look for in an SEO software platform Jun 14, 2017 by Digital Marketing Depot With hundreds, thousands, tens of thousands, and even millions of pages, sites and keywords to manage and optimize, enterprise SEO has become increasingly complicated and time-consuming. Using an enterprise SEO software platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns.