Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Using Bluetooth, beacons and NFC to personalize in-store shopping Jun 15, 2017 by Justin Freid At a time when brick-and-mortar retail stores are facing significant challenges, contributor Justin Freid suggests ways they could deploy new technologies to shore up their businesses.
2017 growth hacks: Optimizing organic market share Jun 15, 2017 by Lori Weiman Columnist Lori Weiman continues her series on search marketing growth hacks with an installment on improving organic search performance.
Why ‘good’ isn’t good enough in Google Shopping Jun 15, 2017 by Andreas Reiffen Have you experienced high growth from your Google Shopping ads? You’re not the only one. Columnist Andreas Reiffen looks at growth data for product listing ads and explains why even an 89% growth in revenue year over year may not be enough to outpace your competitors.
Who’s really responsible for brand safety? Tools you can employ to take the matter in hand Jun 15, 2017 by Mark Williams As brand safety continues to take center stage in the digital ad industry, contributor Mark Williams discusses the technologies and solutions you need to decrease risk and protect your brand.
Pioneering CMOs discuss the future at MarTech Jun 15, 2017 by Scott Brinker I’m super excited to highlight some of our featured speakers presenting at MarTech, October 2-4 in Boston. It’s an all-star line up of pioneering CMOs and marketing visionaries. The advent of marketing automation 10 years ago was arguably the Big Bang of martech.
Here’s how ‘customer tech’ may rescue consumers and brands from GDPR Jun 15, 2017 by Barry Levine The EU standard for consumer data may shield users from tracking and privacy violations, but it could also become a usability nightmare.
WP Engine launches Content Performance analytics tool Jun 15, 2017 by Barry Levine Incorporating some Google Analytics data, the new capability is designed to better measure content by authors, posts and topics.
How to market your brand using interactive native content — Part 3 Jun 15, 2017 by Jane Loring In Part 3 of a series, contributor Jane Loring explains how interactive native content can go a long way toward educating your audience, building trust and increasing brand awareness.
Google’s mobile-first index likely not coming until 2018 at earliest Jun 15, 2017 by Matt McGee At SMX Advanced, Gary Illyes says Google will “communicate a lot” before rolling out the mobile-first index.
Twitter rolls out new apps; iOS versions support Apple’s ad blockers Jun 15, 2017 by Tim Peterson Twitter is switching its in-app browser to Apple’s Safari View Controller, which enables ad blocking and an ad-free Reader mode.
What to look for in an SEO software platform Jun 14, 2017 by Digital Marketing Depot With hundreds, thousands, tens of thousands, and even millions of pages, sites and keywords to manage and optimize, enterprise SEO has become increasingly complicated and time-consuming. Using an enterprise SEO software platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns.
Online Marketing News From Around The Web:
Analytics
How to Build an All-star Analytical Marketing Team, MarTech Advisor
We Need Ad Fraud Measurement Standards, AdExchanger
What Amazon’s Audience Match Tool Means For Advertisers, AdExchanger
Business Issues
Content Marketing
5 Reasons No One Cares About Content Marketing, Convince and Convert
Four brands pushing the boundaries of content strategy, Econsultancy
Free Content vs. Paid Content (What’s the Difference?), Amy Porterfield
How to Build a Content Marketing Strategy That Works in 5 Steps, Search Engine Journal
How to Convince Your Leaders to Invest in 10X Content (and Why You Should), Marketo
Why a Good Content Audit Is Your Business’ Best Friend, Content Marketing Institute
Conversion Optimization
3 Things You Need to Know to Create Content that Converts, Simply Measured
How to Leverage Gated Content to Boost Conversions, Jeff Bullas
Copywriting, Design & Usability
13 Empirically-Backed No BS Form Design Best Practices, ConversionXL
How To Build An In-House UX Team, Usability Geek
When to Use WordPress Post Formats Vs. Custom Post Types, WPExplorer
Domaining
SnapChat loses dispute over “GeoFilters” term, Domain Name Wire
E-Commerce
3 Ways Automation Can Ease Holiday Order Fulfillment, Multichannel Merchant
3 Ways Online Retailers Can Take Smart Risks, Multichannel Merchant
Amazon reportedly eyeing BigBasket buy in India, Retail Dive
Ecommerce Product Releases: June 15, 2017, Practical Ecommerce
How to Assure Your Customers That It’s Safe to Shop With You, The Blog Herald
Ikea sets up shop on Amazon, Retail Dive
The Retail Bubble: How to Survive and Thrive with Digital Innovation, Movable Ink Blog
Email Marketing
10 ingredients for email signup success for retailers, Econsultancy
Tips on Choosing an Email Service Provider, in 2017, Practical Ecommerce
General Internet Marketing
2017 Marketing Performance Management Benchmarks & Trends, MarketingProfs
How to Build a Successful Social Media Marketing Plan, Social Media Examiner
Internet Marketing Industry
MarTech
AdTech-MarTech: Making the most of both “techtics”, MarTech Advisor
Mobile/Local Marketing
Social Media
Big, Bold and Full of Feeling: The 2017 Facebook Awards Winners, Facebook for Business
Celebrating 30 Years of the GIF, Facebook Newsroom
Facebook promises to openly talk about its most controversial internal policies, The Verge
Hard Questions, Facebook Newsroom
How big brands coped with social media crises, Econsultancy
How To Use LinkedIn Lead Gen Forms, Search Engine People
How Twitter Is Taking On Manipulative Bots to Fight the Spread of Fake News, Adweek
How Your Small Business Social Media Can Compete, Heidi Cohen
Quick Guide to Facebook Lookalike Audiences for Multiple Countries, The AdStage Blog
Snapchat Rolled Out LGBTQ Pride Month Creative Tools and Our Stories, Adweek
Want Pinterest Ads Results? 8 Things You Need to Know Now!, Tailwind Blog
Will Influencers Use The New Instagram Paid Partnership Tag?, MediaKix
Video
127 Facts and Stats About Video Marketing, Plus Examples, MarketingProfs
The Comey Testimony: How Publishers Used Video To Cover the Event + Engage Audiences, Facebook Media
The Live Blog: June 14, 2017, Facebook Media
Video View Metrics for Facebook and Instagram Are Being Added to CrowdTangle, Adweek
Comments