Jun 29, 20175 min read

Marketing Day: Google’s VR ad concept, new Facebook metrics & Amazon’s Prime Day

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

As Amazon continues its rampant growth, will traditional retailers survive online? Jun 29, 2017 by Amy Gesenhues In Q1 2017, Amazon owned a 40.9% share of online sales dollars, while the No. 2 online retailer, Best Buy, didn’t even get 3%.
TAG launches tool to help keep ads off apps that pirate content Jun 29, 2017 by Ginny Marvin Trade group members will be able to integrate the tool into their own systems to keep violating apps out of the ad supply chain.
IAB Tech Lab issues final ads.txt specs to authenticate verified digital ad sellers Jun 29, 2017 by Ginny Marvin The initiative aims to give publishers and buyers a simple way to identify authorized sellers and help eliminate inventory fraud.
Google shows off its VR advertising concept Jun 29, 2017 by Ginny Marvin With the VR ad format still very much in the experimental phase, Google is looking to work with developers on testing it.
How the iPhone spawned the evolution of mobile engagement Jun 29, 2017 by Josh Todd Contributor Josh Todd takes a look at how the iPhone transformed marketing and communications, the challenges that ensued and what the next frontier will be for marketers.
Considering a social media management platform? We compare 18 leading vendors Jun 29, 2017 by Digital Marketing Depot With hundreds or even thousands of social media accounts to manage and millions of social conversations to monitor, social media marketing has become increasingly complicated and time-consuming. Automating social media marketing with an ESMMS platform can improve efficiency, compliance, and productivity.
7 things marketers need to know about Google’s Smart display campaigns, direct from Google Jun 29, 2017 by Matt Lawson Google rolled out Smart display campaigns in April. Columnist and Googler Matt Lawson answers some FAQs about these automated display campaigns.
Startup Acquired launches new platform for managing mobile app install campaigns Jun 29, 2017 by Barry Levine The company says this is the first to ‘allow advertisers to act where their data is.’
Facebook will tell brands if the people clicking their ads actually made it to their sites Jun 29, 2017 by Tim Peterson Facebook will measure when a brand’s site loads after people click an ad to visit it and how many of those people are new visitors.
PaveAI unveils AI-powered platform to turn Google Analytics into actions Jun 29, 2017 by Barry Levine Startup says this is the first Google Analytics tool that turns the data into news you can use about increasing leads or revenue.
Innovid now screens inventory for HTML5 video ads for the first time Jun 29, 2017 by Barry Levine As Flash ads face their final fadeout, the video ad platform is working with authentication service DoubleVerify to keep away fraudulent or brand-hostile pages.
Amazon’s Prime Day 2017 is a 30-hour event this year Jun 29, 2017 by Amy Gesenhues Prime Day is officially listed as happening on July 11, but the deals begin the night before.
How publishers, brands are using links in Instagram Stories to boost web traffic Jun 29, 2017 by Tim Peterson Companies have seen Instagram become a legitimate traffic driver but are wary of slowing viewership and a mutable algorithm.