Marketing Day: Google’s AI services get a boost, LinkedIn overhauls Campaign Manager, & m

Here’s our recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

1. 8 ways to use content to skyrocket user engagement Jul 26, 2018 by Kristopher Jones Contributor Kristopher Jones speculates that user engagement impacts search engine rankings and shares 8 tips you can use to make your content more engaging for users.

2. 4 must-do’s for marketing budget planning Jul 26, 2018 by Digital Marketing Depot The budgeting process is usually frenzied and full of important moving pieces, especially for marketers. Programs and campaigns can be tough to plan; and more often than not, too many marketers rely on guesswork to get it done.

3. Google ups its AI services with new Contact Center solution and developer tools Jul 26, 2018 by Barry Levine The tech giant’s conversational platform is now turning into an intelligent virtual agent and agent helper.

4. New report: Consent management platforms are purchased less often than other privacy tools Jul 26, 2018 by Barry Levine According to TrustArc and the IAPP, that may be because consent management has too many ‘cooks in the kitchen.’

5. When should marketers use AR and when VR? Jul 26, 2018 by Barry Levine A marketing tech exec offers some rules of thumb.

6. LinkedIn overhauls Campaign Manager for marketers managing high-volume accounts Jul 26, 2018 by Amy Gesenhues The redesigned tool includes personalization options, one-click campaign breakdowns for reporting and new search capabilities.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

1. Twitter tightens access to API platform & restricts number of daily actions an app can perform Jul 26, 2018 by Amy Gesenhues Starting September 10, 2018, the default number of Tweets, Retweets, Likes, Follows and Direct Messages an app can perform will be limited

2. As Facebook user and revenue growth slows in Q2, advertisers still on board Jul 26, 2018 by Ginny Marvin The company is betting on Stories ads and says GDPR impact on user growth was in line with expectations.

Online Marketing News From Around The Web:

1. 3 Ways to Use CRM Data for Lead Generation, Adstage

2. Hard Questions: Should People Be Able to Share Their Facebook Information with Other Apps?, Facebook Newsroom

3. How Car Next Door Use Social Media to Build Trust in Their Brand, Buffer

4. How to delete your Twitter history, The Verge

5. How to Optimize Your Email List Building for Engagement and Conversions, Sendinblue

6. Maintaining One Brand Voice When Working with Multiple Writers, Skyword

7. What is micro-retailing and why is it a growing trend?, Econsultancy