Sep 12, 20182 min read

Marketing Day: Google location tracking under investigation, AppleEvent, federal data privacy laws &

Here’s our recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

Report: Arizona attorney general investigating Google location tracking Sep 12, 2018 by Greg Sterling Arizona becomes the first in what may be a round of new state investigations of data usage and privacy targeting big tech companies.
Stella Artois ‘Ultimate Connected Device’ ad offers #AppleEvent fans another option Sep 12, 2018 by Amy Gesenhues Lara Krug, the brand’s VP, says the spot was inspired by the conflicting need to acquire new technology while simultaneously wanting to do a digital detox.
Top tech firms call for pro-business updates to federal data privacy laws Sep 12, 2018 by Robin Kurzer The companies are hoping that a federal law will override state rules like California’s recently-passed pro-consumer legislation.
Guide to the top marketing automation platforms Sep 12, 2018 by Digital Marketing Depot Regardless of your company’s size and marketing sophistication, marketing automation tools can provide the following benefits to the organization: Increased marketing efficiency. Enhanced ability to generate more and better qualified leads. A multichannel view of prospect behavior. Better alignment of sales and marketing goals.
Despite buzz, only one-third of B2B businesses are committed to ABM, report says Sep 12, 2018 by Robin Kurzer A majority of B2B companies aren’t confident in the quality of the data they need to drive an ABM program.

Gartner’s Andrew Frank: Third-party validation of brands, content is coming Sep 12, 2018 by Barry Levine Previewing his MarTech Conference presentation, the analyst expects a blockchain-based system as a counter to the emerging ‘crisis of trust.’
Despite buzz, only one-third of B2B businesses are committed to an ABM strategy Sep 12, 2018 by Robin Kurzer A Dun & Bradstreet report shows that a majority of B2B companies aren’t confident in the quality of the data they need to drive an ABM program.
Smaato report finds post-GDPR spike in CPMs for non-targeted mobile ads Sep 12, 2018 by Barry Levine Spending for targeted ads to users who have granted consent are also spiking, but the expectation is that rates will stabilize as the audience of consenting users grows.