Marketing Day: Google I/O announcements, Amazon’s annual sales hit $100B & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. VR is coming to the Google Play store this fall with Daydream May 18, 2016 by Ginny Marvin Google’s new Daydream platform is set to deliver virtual reality to Photos, YouTube, Street View, apps and movies.

2. Amazon reaches $100B in annual sales May 18, 2016 by Amy Gesenhues CEO Jeff Bezos says Amazon is the fastest company ever to reach the $100 billion sales milestone.

3. Make room for Google Home, Amazon Echo/Alexa May 18, 2016 by Barry Levine The tech giant announces its new front end for everything you do in your home.

4. Google announces Firebase Analytics & Universal App Campaigns updates for app developers May 18, 2016 by Ginny Marvin The company says it has driven more than 2 billion app installs from ads, putting it on par with Facebook.

5. Google I/O Live Blog: Home voice-activated assistant, Allo messaging app announced May 18, 2016 by Danny Sullivan Google announces its rival to the Amazon Echo, unveils yet another messaging app.

6. How to understand the value of content and measure digital emotion May 18, 2016 by Erika Trautman Columnist Erika Trautman explains why marketers need to go beyond surface metrics and instead focus on delivering personalized content.

7. 5 damaging mobile engagement mistakes May 18, 2016 by Josh Todd Are we facing a mobile engagement crisis? Columnist Josh Todd discusses the bad habits that have contributed to the problem and how marketers can turn it around.

8. Report: Google to introduce “Home” voice assistant to compete with Amazon Echo May 18, 2016 by Greg Sterling Confirming earlier reports, The New York Times says that Google will introduce a voice-controlled digital assistant device for the home today at its developer conference in San Francisco. The standalone unit, which will apparently be called “Google Home,” will become available in the fall.

9. Printing your way to SEO success May 17, 2016 by Marcus Miller Columnist Marcus Miller discusses how offline marketing strategies can be used to influence and improve local business’ digital marketing efforts.

10. Startup Grey Jean launches AI-powered personalization platform May 17, 2016 by Barry Levine New York City-based firm says it can achieve “up to 72 percent accuracy” in predicting a customer’s next likely purchase.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Meet Google assistant: A new search platform, rather than a gadget or an app

2. 5 ways to maintain your SEO ranking

3. Florida court allows Google to be sued by publisher delisted as “pure spam”

4. Google adds the ability to see how people find your AMP pages in Google Search Analytics reporting

5. Google’s latest health tool: a BMI calculator now available directly in search

6. Google now also allows you to search using emoji characters

7. Is Google App Indexing becoming Firebase App Indexing?

8. Google launches rich cards for movie and recipe websites

Online Marketing News From Around The Web:

Analytics

1. Leading Edge Analytics – Data Driven Marketing, www.portent.com

2. Master Marketing Wizardry – Or at Least Data, Analytics, www.cmswire.com

3. Predictive Analytics Makes Marketing Dollars Work Harder, www.cmswire.com

4. What the C-suite can Learn from Social Media Analytics, www.martechadvisor.com

Content Marketing

1. How to Recycle Old Website Content, smallbiztrends.com

2. Learn to Love Your Existing Content – 5 Ways to Get More Visibility, moz.com

3. Site Visits, Social Shares to Measure Content Marketing Success in Europe, www.emarketer.com

4. The Best Research Tools for Finding Kick-Ass Content, www.problogger.net

5. Why Consumers Share User-Generated Content, www.adweek.com

Conversion Optimization

1. 6 Free CRO Tools Worth Considering, www.lunametrics.com

2. The People and Processes Needed For A Successful Conversion Optimization Program, vwo.com

Copywriting, Design & Usability

1. An Excellent Customer Experience Practically Markets by Itself, www.marketingprofs.com

2. Effective Use Of Negative Space In Web Design, usabilitygeek.com

3. How 8 Different A/B Testing Tools Affect Site Speed, conversionxl.com

4. The Biggest Lie in Copywriting, blog.crazyegg.com

Domaining

1. .Top Blows Past .Biz To Become The 6th Most Registered Top Level Domain, www.thedomains.com

2. .VIP breaks new TLD launch records, domainnamewire.com

E-Commerce

1. Could Guided Selling Help Your Ecommerce Store?, www.practicalecommerce.com

2. EBay eyes ‘huge opportunities’ to personalize shopping through artificial intelligence, www.retaildive.com

3. Gap CEO says the company would be “delusional” not to consider selling on Amazon, qz.com

4. Is omni-channel retail a delusion?, econsultancy.com

5. Top Ecommerce Merchandising Tactics, smallbiztrends.com

Email Marketing

1. Independence Day Email Campaigns: Don’t throw away your shot!, blog.movableink.com

2. The Time-Saving Secret to Grow Your Email List, blogs.constantcontact.com

General Internet Marketing

1. Brand Personification: The Ultimate Way to Get to Know Your Brand, www.marketingprofs.com

2. How to Grow Marketing Innovation In-House, adage.com

3. How to Personalize Ads & Stop Annoying Users, blog.marketo.com

4. Internet Users Want a More Personalized Ad Experience (Report), www.adweek.com

5. Steal This Sales Tool to Beef Up Your Marketing Strategy, www.convinceandconvert.com

6. Why You Must Get Scrappy with Your Marketing, www.ducttapemarketing.com

Internet Marketing Industry

1. Aberdeen Group Partners With Bombora to Offer B2B Intent Data, www.marketwired.com

2. CrossInstall Expands Team with Former Chartboost Executive Anuj Kucheria On Board as New Vice, www.ireachcontent.com

3. HookLogic Expands Network in Effort to Extend Brand Clout, adage.com

4. Openprise Announces Free Diagnostic Tool to Assess the Readiness of Companies’ Lead & Contact Data for Marketing Automation, Account Based Marketing, & Predictive Analytics, openprisetech.com

5. YuMe Doubles Up on Protection for Advertisers and Brands with Native SDK-Driven Brand Safety and Integral Ad Science’s Bid Expert, www.yume.com

MarTech

1. Marketers Struggle to Balance Marketing Technology Tools and Talent, www.emarketer.com

2. MarTech Advisor Investscape Q1 2016 – Analyzing the $2240.51 Million Martech Investments that Kicked Off the Year, www.martechadvisor.com

3. Why chief digital officers are all the rage, www.internetretailer.com

Mobile/Local Marketing

1. 5 Things You Need to Know About Mobile Ad Blocking, www.tune.com

2. A better approach to app monetization, venturebeat.com

3. Big Updates for Yahoo Mail Apps, yahoomail.tumblr.com

4. This one factor keeps people coming back to their favorite apps, www.businessinsider.com

5. Why marketers should be A/B testing mobile apps, www.retaildive.com

Reputation Management

1. To rebrand, or not to rebrand? That is the question, econsultancy.com

Social Media

1. “Here and Now” – Facebook’s First 3D-360 Film, media.fb.com

2. 11 Little-Known Facebook Features You can Try Today, www.searchenginejournal.com

3. 2012 LinkedIn Security Breach Strikes Again, www.adweek.com

4. 4 Secrets to Building Social Momentum, contentmarketinginstitute.com

5. 5 Steps to Improve Your Customer Service Using Twitter, www.socialmediaexaminer.com

6. 6 Proven Strategies for Successfully Promoting Content Across Social Media, blog.bufferapp.com

7. Facebook blocked in Vietnam over the weekend due to citizen protests, techcrunch.com

8. Google and Facebook still dominate tracking on the web, www.theverge.com

9. How Snapchat Discover Competes with Facebook Instant Articles and Twitter Moments, simplymeasured.com

10. How Sports Fans are Using Facebook Reactions, www.newswhip.com

11. How To Create Perfect Posts, unbounce.com

12. How to Find Facebook Post Ideas for Higher Organic Reach, www.razorsocial.com

13. How To Use Facebook Chat Bots to Market Your Business, smallbiztrends.com

14. How To Use Snapchat Effectively For Marketing, www.searchenginepeople.com

15. Publishers and brands, get ready for the Snapchat algorithm, digiday.com

16. Snapchat’s newest power users: Entrepreneurs with advice for startups, digiday.com

17. Snapchat’s shoppable ads can unlock data, sales if relevant, www.mobilecommercedaily.com

18. Social Contests in 2016 – Why You Can’t Ignore Them, www.jeffbullas.com

19. What if Facebook Gave Us an Opposing-Viewpoints Button?, www.wsj.com

20. Why Employees Don’t Share Company News on Social Media, www.marketingprofs.com

Video

1. Add Value to Content with Video Marketing, www.toprankblog.com

2. Facebook is experimenting with adding videos in comments, venturebeat.com

3. How The Sun’s fantasy football site uses Facebook Live, digiday.com

4. People Prefer Silent, End-Roll, Non-Auto-Play Video Ads (Report), www.adweek.com

5. The CMO’s Guide to Virtual Reality, adage.com

6. Video Ads Continue Surge on Instagram in Q1, www.adweek.com