Nov 23, 20155 min read

Marketing Day: Google Gets A Star Wars Makeover, Yahoo Gemini Updates & An Instagram Ad Guide

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Lenovo’s Re-Invention Now Includes Crowdsourcing A New Video Game Nov 23, 2015 by Barry Levine Working with game developer Dark Rift, the PC/phone maker adds community-influenced game-making to the techniques for recreating its brand.
Google Goes Full-On Star Wars, Launches #ChooseYourSide Campaign Nov 23, 2015 by Amy Gesenhues Users can select whether they want to be on the dark or light side of the force, transforming their Google experience to reflect whatever path they choose.
Make It So: Google’s Voice-Search-Enabled Star Trek Communicator Pin Nov 23, 2015 by Greg Sterling Google, and search czar Amit Singhal in particular, have long been trying to develop experiences that mimic the functioning and capabilities of the “Star Trek computer.”
Yahoo Gemini Adds Custom Audiences For In-App Actions And CPA Target Optimization Nov 23, 2015 by Ginny Marvin The search and native ad marketplace has also expanded its partner network.
Google Launches Compare For Mortgages In The US Nov 23, 2015 by Ginny Marvin The latest lead generation Compare product joins auto insurance and credit cards.
Is Google Now Becoming A News Reader Too? Nov 23, 2015 by Greg Sterling Ever since “stories to read” started appearing in Google Now, I’ve been eager for Google expand the section. Now Google appears to be doing just that.
5 Important Online Shopping Dates You May Have Left Off Your Holiday Marketing Calendar Nov 23, 2015 by Jordan Elkind With holiday shopping in full force, columnist Jordan Elkind shares some key retail days — beyond Black Friday and Cyber Monday — that marketers should pay attention to.
Google Customer Match From The Email Marketer’s Point Of View Nov 23, 2015 by Jose Cebrian Columnist Jose Cebrian discusses the benefits the Facebook Custom Audiences-style product offers email marketers, as well as some potential challenges.
Holiday Email Marketing Insights: Send Emails Early, Avoid Thanksgiving Day & Segment Your Lists Nov 21, 2015 by Amy Gesenhues Top email platforms and marketing solution providers offer tips and recommendations based on last year’s holiday campaigns.
Guide To Advertising On Instagram Nov 20, 2015 by Digital Marketing Depot Advertising on Instagram is one of the latest opportunities marketers have to reach and engage their customers. But before you run off and start cranking out new Instagram ads, there are a few things you need to consider first.
Databox Launches Free App To Watch Over Your Marketing Platforms Nov 20, 2015 by Barry Levine The iOS and Android helper alerts you when tracking thresholds you’ve set in those platforms are reached.
Acquisition Of Ad Network Fluent By “Data Fusion” Provider IDI May Create A New Marketing Powerhouse Nov 20, 2015 by Barry Levine Announced earlier this week, the combined company intends to build advanced profiles on more than 100 million customers.