Marketing Day: Google collecting data in off-mode, transactional emails & more

Here’s our recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

1. Link-building tools you may not know about Aug 14, 2018 by Julie Joyce Contributor Julie Joyce breaks down the nuts and bolts of four unique link-building tools and shares how each can help analyze web pages and assist in your linking efforts.

2. Unlocking the full potential of transactional emails Aug 14, 2018 by Len Shneyder Columnist Len Schneyder advises marketers how to get the most out of their transactional emails without stepping over the line.

3. 7 ways digital marketers use what happens on calls to optimize ROI Aug 14, 2018 by Digital Marketing Depot The customer journey is calling. When consumers search for products and services, engage with digital ads or visit a business’s website on their smartphones, they often convert in the most convenient and natural way: by calling.

4. Aivon launches blockchain-based protocol for ‘first decentralized video search engine’ Aug 14, 2018 by Barry Levine The Singapore-based organization is launching a non-profit community composed of token-incentivized humans who validate AI-generated metadata.

5. Blippar launches indoor visual positioning system to anchor AR Aug 14, 2018 by Barry Levine Employing machine vision to recognize mapped objects, the company says it can determine which way a user is looking and can calculate positioning down to a centimeter.

6. AP: Google collects location data when ‘Location History’ is turned off Aug 14, 2018 by Greg Sterling Google says it tells users exactly what it’s doing. It does, though some of the information is buried.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

1. Digitas report: Brand loyalty is at risk with voice-based purchases Aug 14, 2018 by Barry Levine The problem, says the marketing agency, is that most users will buy the first option presented by a voice agent.

2. How to make interactive video creative work for your brand Aug 14, 2018 by Chuck Moran Contributor Chuck Moran argues that the time for dismissing interactive video advertising has passed. Here’s how to craft creative that maximizes the opportunity.

Online Marketing News From Around The Web:

1. Snap across the map: addressable reach around the globe , Snapchat

2. 4 steps to creating good UX design, Think With Google

3. 6 Tips for Writing Ad Copy at Scale, Wordstream

4. How B2B organisations can create first-party buyer intent data, Econsultancy

5. How Social Research Helps a Small Business with Social Marketing, Maximize Social Business

6. How to Use Google Data Studio to Report on Facebook Campaigns, Social Media Examiner

7. Lower Customer Churn Rates with Digital Feedback, Digital Doughnut