Marketing Day: Google AMP, Apple’s move to kill cookies & new Twitter Video Website Cards

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Google AMP and call attribution — 5 things you need to know Oct 17, 2017 by Digital Marketing Depot AMP stands for Accelerated Mobile Pages, Google’s open source initiative to improve web page speed and performance for mobile users. But that speed comes at a cost for digital marketers. AMP eliminates scripts — including the scripts that help you track mobile calls.
Why engagement trumps reach when measuring influencer marketing impact Oct 17, 2017 by Ben Jacobson With influencer marketing, you can spend big dollars on reach and get little in return. Contributor Ben Jacobson explains why driving engagement is the name of the game.
Apple’s move to kill cookies isn’t a crisis — It’s an opportunity Oct 17, 2017 by Mike Sands Columnist Mike Sands believes Apple’s cookie restrictions will encourage marketers to take a new approach to building customer data sets and identity, giving them a more holistic customer view.
indaHash plans cryptocurrency to pay influencers and their followers Oct 17, 2017 by Barry Levine The influencer marketing startup sees bitcoin-like private currency as a way to speed payments, avoid multiple banking systems and encourage followers.
Twitter’s new Video Website Card ad format uses video to push link clicks Oct 17, 2017 by Tim Peterson Tapping the ad on mobile will load the brand’s web page while continuing to play the video atop it.

The great martech debate: Build vs. buy Oct 17, 2017 by David Rodnitzky Debating whether you should buy, rent or build your own martech software? Columnist David Rodnitzky explains why building your own martech software is almost always a bad idea.
Google’s new Daydream View: Another step on the long road toward VR adoption Oct 17, 2017 by Greg Sterling Virtual reality, which is battling general consumer indifference, is also competing with augmented reality for the hearts and minds of marketers.