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Marketing Day: Google AdSense issues, social predictions for 2018 & programmatic ads


Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Survey: 66% of consumers want brands to take social and political positions Jan 12, 2018 by Greg Sterling Survey from Sprout Social found liberals were more likely to reward or punish brands for taking public stands.

  2. For Google AdSense publishers experiencing recent ad fulfillment issues, crawler access might be the problem Jan 12, 2018 by Ginny Marvin AdSense has made some changes in the way it buys ads on the Google Display Network that are impacting monetization for some publishers.

  3. From breaking down walled gardens to augmented reality adoption: Five predictions for social in 2018 Jan 12, 2018 by Laura Collins What’s in store for social media marketers in the new year? From Instagram’s dominance to growth in AR, columnist Laura Collins predicts the trends that will shape 2018.

  4. ‘Consent is unworkable’ for programmatic ads in the era of GDPR Jan 12, 2018 by Barry Levine PageFair says the current digital ecosystem is dying, and here’s how to fix it.

  5. Can autonomous stores catch on? Jan 12, 2018 by Barry Levine These unmanned physical stores are being tested and launched, as are technologies replacing humans. But will shoppers want them?

  6. Facebook moves to ‘fix’ the News Feed by de-emphasizing commercial content Jan 12, 2018 by Greg Sterling The company said it’s trying to prevent posts from “businesses, brands and media” from crowding out “the personal moments that lead us to connect more with each other.”

  7. Report: Google to step up reviews of YouTube premium videos Jan 11, 2018 by Ginny Marvin Sources say content posted to YouTube Channels included in the Google Preferred advertising will get added scrutiny.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

  1. IAB Tech Lab releases OpenDirect 2.0 and OpenData 1.0 Jan 12, 2018 by Barry Levine OpenDirect is the latest spec for direct sales between publishers and advertisers, and OpenData offers unified terms for campaign analytics

  2. ‘Marketing doesn’t drive revenue, sales does’ (and other myths) Jan 12, 2018 by Sonjoy Ganguly Gone are the days when sales took all the glory after closing a deal. Columnist Sonjoy Ganguly believes marketing and sales need to work hand-in-hand to effectively drive ROI.

Online Marketing News From Around The Web:

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