Jul 27, 20182 min read

Marketing Day: Google ads, Facebook revenue growth slows, programmatic creatives & more

Here’s our recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

Rookie link-building and content outreach mistakes you won’t make twice Jul 27, 2018 by Gisele Navarro Want to shorten your link-building learning curve? Contributor Gisele Navarro lists ways to avoid common mistakes when using email and content to attract links.
How to test your programmatic creatives like a pro Jul 27, 2018 by Grace Kaye Testing programmatic display creatives is worth your time, says contributor Grace Kaye. Here are two types of tests to implement, the benefits of each and how to use test results to create your next test.
Brand Safety Institute debuts to offer new certification programs for digital advertisers Jul 27, 2018 by Barry Levine A brainchild of the Trust Accountability Group (TAG), the independent organization will offer a certification program for Brand Safety Officers.
Google allows advertisers to buy ads.txt authorized-only inventory Jul 27, 2018 by Ginny Marvin Display & Video 360 buyers can opt-in to exclude publishers that have not published ads.txt files.
As Facebook user and revenue growth slows in Q2, advertisers are still on board Jul 27, 2018 by Ginny Marvin The company is betting on Stories ads and says GDPR impact on user growth was in line with expectations.

IAB Tech Lab launches primer and resource hub on ad-oriented blockchain tech Jul 27, 2018 by Barry Levine The new offerings are part of the Tech Lab’s efforts to bring the ad community up to speed, define key terms and metrics and separate value from hype.
Predictions About Data Usage Post-GDPR Jul 27, 2018 by Rob Rasko Contributor Rob Rasko interviewed 3 industry leaders and asked, ‘Has GDPR changed business practices, the perceptions around data usage and how companies plan to operate in the future?’ Here’s what he learned.
Why AI for PR may be different than AI for marketing Jul 27, 2018 by Barry Levine A PR exec sees an essential difference that will keep humans in the game.