Feb 27, 20182 min read

Marketing Day: Gigya’s GDPR-friendly consent tool, Google’s Mobile Scorecard & Pint

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Are consumers burning out on social media? Feb 27, 2018 by Dayle Hall Contributor Dayle Hall offers tips on how brands can cope as consumers become increasingly detached and fatigued.
SAP-owned Gigya offers a new GDPR-friendly consent tool Feb 27, 2018 by Barry Levine But that and two other identity/profile tools only apply to known users.
Google releases Mobile Scorecard & Impact Calculator tools to illustrate importance of mobile page speed Feb 27, 2018 by Ginny Marvin One tools shows how a site stacks up against the competition on mobile. The other aims to drive home the impact mobile speed can have on the bottom line.
Pinterest names Square’s former Business Lead, Francoise Brougher, as its first COO Feb 27, 2018 by Amy Gesenhues Brougher will lead efforts to expand Pinterest’s global operations and advertising business.
Get back to basics: New Forrester report lays out priorities for mobile marketers Feb 27, 2018 by Robin Kurzer Marketers are encouraged to shore up their mobile programs and not to be distracted by the “shiny objects” of emerging tech.
Just 2 weeks until SMX West! Register now & save $100 Feb 27, 2018 by Marketing Land We’re just two weeks away from Search Engine Land’s SMX® West, the premier educational experience for search marketers obsessed with SEO, SEM, and online retail. Now is the time. Secure your pass and join your search marketing community in sunny San Jose! What’s in it for you?

Study shows programmatic fraud blocking rates are higher on desktop, static banners Feb 27, 2018 by Ginny Marvin RythmOne’s quarterly report highlights inventory blocking rate trends on the programmatic marketplace.
Programmatic problems: Fixing a broken market Feb 27, 2018 by Chris Liversidge Contributor Chris Liversidge describes the current crisis of confidence in programmatic advertising and suggests remedies that should be implemented.
Ninth Circuit deals setback to ISPs hoping to fully exploit Net Neutrality repeal Feb 27, 2018 by Greg Sterling Appeals court affirms that the FTC has the authority to police “unfair and deceptive” practices by ISPs and carriers.