Feb 16, 20165 min read

Marketing Day: Franchise SEO Tips, Yandex Earnings Report & 5 Little Known Yelp Facts

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Feed Your SEO & SEM Obsession Feb 16, 2016 by Marketing Land But time is running out! We’re only two weeks away from Search Engine Land’s SMX West, THE search marketing conference for search-obsessed professionals! SMX West is the premier search show, and this year, it’s bigger and better than ever!
The Marriage Between Conversion Optimization & SEO Feb 16, 2016 by Winston Burton Traffic is great, but it’s not the end goal. Columnist Winston Burton discusses how to use SEO tactics to help with conversion optimization.
Franchise SEO: For Masochists Only Feb 16, 2016 by Andrew Shotland Performing local search engine optimization for franchise locations can be a real pain. Columnist Andrew Shotland explores some common issues for local search marketers, as well as solutions.
Jivox Teams With Taggstar To Add Social Proof To Retailers’ Dynamic Ads Feb 16, 2016 by Ginny Marvin Messaging highlighting product popularity is delivered in real time to drive online sales.
Yandex Revenue Up 18% In 2015 With Site Averaging 57% Of Russian Search Market Feb 16, 2016 by Amy Gesenhues The COO of Russia’s largest search engine says the company served a record number of advertisers in Q4 2015.
Three Reasons CRM Marketers Should Partner With Digital Media Teams In The New People-Based Era Feb 16, 2016 by Mike Sands Columnist Mike Sands discusses the ways in which CRM marketers can team with digital advertisers to help them adapt to a cross-channel world and increase retention.
How To Analyze Your Content Needs Feb 16, 2016 by Rebecca Lieb Building out your content offerings is like furnishing an empty house — with so many options, it’s hard to know where to start. Columnist Rebecca Lieb explains how to narrow things down through research.
Google My Business API Allows Enterprises To Make Real-Time Location Data Changes Feb 16, 2016 by Greg Sterling Yext announces roll out across 100,000 customer locations.
5 Yelp Facts Business Owners Should Know (But Most Don’t) Feb 16, 2016 by Brian Patterson Business owners: Yelp doesn’t have to be a source of anxiety! Columnist Brian Patterson explains how you can make the review site work for you.
Personalization Data Provider Lytics Adds Netflix-Like Content Analyzer Feb 16, 2016 by Barry Levine Its new Content Affinity Engine creates an individual profile showing topics of most interest to that person.
4 Ways B2B Marketers Can Boost Demand Generation Feb 15, 2016 by Digital Marketing Depot Today’s B2B prospects are researching online extensively before contacting vendors. And as they search, tweet and visit review sites, they leave behind a huge data trail. By capturing and analyzing those hidden buying signals, you can pinpoint the people truly ready to buy and effectively target your demand gen efforts.
Study: 110 Million iPhones In US, 62 Million iPhone 6 Or Later Models Feb 15, 2016 by Greg Sterling Research firm’s data also appear to show 40+ million iPhone 7 sales opportunity based on potential upgrades.