Marketing Day: Forrester report, happy birthday email marketing, best MarTech rates & more

Here’s our recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

Secure your seat at MarTech! Best rates expire Saturday Aug 27, 2018 by Marketing Land Marketing technologies and operations are maturing at lightspeed. It’s no surprise that organizations are struggling to keep up. For senior marketing leaders like you, connecting strategy, technology, and talent that drives results is expected on demand, not in some far off, hypothetical and mythical future.
Email marketing turned 40 this year. Now what? Aug 27, 2018 by Kyle Henderick Even the first email marketing message, however spammy, achieved astounding results. Contributor Kyle Henderick explains how far we’ve come since then and where we’re headed.
Forrester report: Video ad spending expected to hit $103B in 2023 Aug 27, 2018 by Robin Kurzer Marketers shouldn’t abandon TV, but they should add other distribution channels to the mix.
12 pieces of conversion optimization advice you should ignore Aug 24, 2018 by Ayat Shukairy Whenever you hear a marketing practice referred to as “easy,” it’s usually not. Contributor Ayat Shukairy looks at some common CRO misconceptions and their uncommon realities.

Podcasting continues its meteoric rise, creating more opportunities for marketers Aug 27, 2018 by Robin Kurzer Challenges remain for the fledgling industry, but there is ripe opportunity for advertisers to engage with captive and motivated audiences.
3 reasons why your leads are bad & how to evolve the way you deliver for sales Aug 27, 2018 by John Steinert Contributor John Steinert argues that B2B marketers now have both the learning and the tools to move beyond leads to a more effective approach.
Are brands approaching a crisis in authenticity? Aug 27, 2018 by Barry Levine MarTech Conference Chair Scott Brinker: It’s a ‘non-zero’ possibility.