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Marketing Day: Forrester business tech report, customer loyalty programs & Snapchat news


Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. What’s next for technical SEO? Jan 19, 2018 by Patrick Stox As web technologies continue to grow and evolve, interest in technical SEO is growing along with it. Columnist Patrick Stox looks ahead to see what advancements are on the horizon and how these may impact technical SEO.

  2. Crowd Machine readies its blockchain-aided network for app development without developers Jan 19, 2018 by Barry Levine The ambitious startup will utilize a worldwide network of devices so non-technical users can create — and monetize — smart contracts and other applications.

  3. Forrester report offers some tips for buyers of business tech Jan 19, 2018 by Barry Levine This year, the growth in spending for business will continue, the study says, but purchases will begin to taper off in 2019.

  4. From transaction to companion: Engaging at each level of the consumer journey Jan 19, 2018 by Davor Sutija The consumer journey doesn’t end at the point of purchase. Columnist Davor Sutija discusses how brands can extend the conversation beyond the moment of purchase to promote engagement and loyalty.

  5. Why launching — or revamping — a customer loyalty program should be a top priority for retailers in 2018 Jan 19, 2018 by Rohit Gupta Developing a top-notch customer loyalty program is hard ––but it can deliver in spades. Columnist Rohit Gupta shares the three biggest benefits of a well-designed loyalty program.

  6. Nearly 80% of consumers would end brand relationship over unauthorized data usage Jan 19, 2018 by Greg Sterling SAP study reflects people are selective about what data they’ll share and why.

  7. 5 rules for writing effective onboarding emails Jan 18, 2018 by Brent Sleeper Contributor Brent Sleeper reveals how the language and content of great onboarding emails reflect essential secrets for driving user engagement, conversion and growth.

  8. Snapchat updates app install ads with quicker deep links, deeper analytics Jan 18, 2018 by Tim Peterson Snapchat will automatically create the deep links for brands’ app install campaigns and give advertisers a fuller view of their ads’ performance.

  9. The technology behind AI in PPC Jan 18, 2018 by Frederick Vallaeys Artificial intelligence (AI) has been around for a long time, so why are we only just now exploring its applications for PPC? Columnist Frederick Vallaeys explains the technology, its evolution in recent years and what’s next for AI in paid search.

  10. Bizarre review schema implementation spotlights gaps between Google’s guidelines & how rich results really work Jan 18, 2018 by Andrew Shotland Google has made its review markup guidelines fairly clear and has even issued penalties to sites that utilize spammy or misleading structured data markup. But columnist Andrew Shotland points out that many sites are still violating these guidelines.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

  1. Preparing for GDPR: How to signal your intent to comply Jan 19, 2018 by Robin Kurzer Self-certification with Privacy Shield is just one way that companies can show that they intend to comply with the sweeping legislation.

  2. Incorporating a chatbot? How to put the customer first Jan 19, 2018 by Jay Baer Sure, chatbots can cut costs, but columnist Jay Baer says before you jump on the chat bandwagon, you need to make sure you’re putting the customer first.

  3. For Reduxio’s CMO, diversity is key to building a winning marketing organization Jan 19, 2018 by Amy Gesenhues Mike Grandinetti says companies need people with multiple perspectives and experiences to get a holistic view of what’s really happening in the world.

Online Marketing News From Around The Web:

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