Sep 21, 20173 min read

Marketing Day: Fandango movie suggestions via Messenger, Facebook ad news & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Anatomy of a Google search listing Sep 21, 2017 by Stephan Spencer There’s no perfect method to snagging the top overall search result for every relevant query, but columnist Stephan Spencer believes that understanding each element of Google’s search listings can give you the best chance for success.
3 reasons SEO is the account-based marketer’s secret weapon Sep 21, 2017 by Nate Dame A lot of B2B brands are discovering the powerful influence of account-based marketing (ABM) strategies, but is it enough? Columnist Nate Dame outlines why ABM needs SEO, and how they’re better together.
Messenger’s M assistant will suggest buying movie tickets through Fandango, sharing GIFs Sep 21, 2017 by Tim Peterson M will use Fandango’s Chat Extension so that people can pull up a list of showtimes from Fandango’s site when planning an outing with friends.
Display advertising: 3 ways to improve your campaign targeting Sep 21, 2017 by Jacob Baadsgaard Are your display ads in need of some help? Columnist Jacob Baadsgaard shares three ways to use your data to optimize your display targeting strategy.
Want to win more sales this holiday season? Don’t bet the farm on digital Sep 21, 2017 by Lewis Gersh When it comes to holiday retail marketing, digital isn’t the be-all and end-all. Columnist Lewis Gersh says marketers need to use intent data to reach consumers at home in ways that go beyond digital.
Facebook will target ads to people based on store visits, offline purchases, calls to businesses Sep 21, 2017 by Tim Peterson Facebook is using its online-to-offline ad measurement tools for offline-to-online ad targeting.
Pinterest’s interest-based ad-targeting options swell to more than 5,000 Sep 21, 2017 by Tim Peterson Pinterest’s expanded targeting options are supplied by its Taste Graph that has indexed more than 100 billion pins.
Lytics becomes first customer data platform to add campaign coordination Sep 21, 2017 by Barry Levine With its new Orchestrate dashboard, marketers can control external campaign tools that are centered around Lytics’s customer data.
Facebook will add ‘more human review’ of ad-targeting options Sep 20, 2017 by Tim Peterson After a manual review, Facebook has reinstated roughly 5,000 ad-targeting terms that were disabled last week.