Dec 11, 20154 min read

Marketing Day: Facebook Video Tips, Interview With DHL’s Top Marketer & IBM’s Watso

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

What Every Marketer Should Know about Social Audience Engagement Dec 11, 2015 by Digital Marketing Depot Using psychographics and social behavior data, marketers can now go beyond demographic targeting to create completely custom audiences. We can understand what consumers love, what they want, and even what they are going to do next.
MarTech Conference Is March 21–22. See the Sessions & Speakers. Dec 11, 2015 by Marketing Land MarTech returns to the San Francisco Hilton in March. Check out the infographic below for what’s in store, who’s speaking and who should attend. Then register before January 10 and save $500 on your ticket to the only MarTech in North America this year.
Facebook Gives Page Owners Tips To Improve Their Video Production Dec 11, 2015 by Martin Beck Facebook, which attracts more than 8 billion video views daily, reminds Page admins about tools to help them improve the chances that their videos will get a share of that viewership.
RLSA Vs. Customer Match In AdWords: Similar But Different Dec 11, 2015 by Andy Taylor How does AdWords’ new Customer Match product compare to Remarketing Lists for Search Ads (RLSA)? Columnist Andy Taylor explores.
3 Brands That Dominated Cyber Monday And What They Can Teach Us About Consumer Engagement Dec 11, 2015 by Jordan Kretchmer Lego, DJI and GoPro are tapping into the power of creating communities. Columnist Jordan Kretchmer discusses what they’re doing right and how you can take a page from their marketing playbooks.
Marketing Land Quiz: Do You Know 2015’s Top Facebook Topic, Tweet Or YouTube Ad? Dec 11, 2015 by Amy Gesenhues Test your industry knowledge by answering these five questions pulled from this week’s headlines.
Google Adds Forecasting Data In AdWords Display Planner Dec 11, 2015 by Ginny Marvin See estimates for clicks and impressions based on budget and bid inputs.

Are You And Your Customers Speaking The Same Language? Does It Matter? Dec 11, 2015 by Rachel Lindteigen Should you call a pullover a “sweater” or a “jumper?” It depends on your strategy. Just make sure you’re speaking the same language as your potential customers, advises columnist Rachel Lindteigen.
A CMO’s View: DHL’s Focus On Its Customer Drives The Brand’s Marketing Strategy Dec 11, 2015 by Amy Gesenhues As the Chief Customer Officer, Christine Nashick oversees DHL’s marketing, customer service and customer experience teams.
No Conversions Set? No Problem. AdWords Debuts Automated Smart Goals Dec 11, 2015 by Greg Finn New “Smart Goals” within Google Analytics will now allow AdWords advertisers to target automated conversions based on user data.
IBM’s Watson Is Now In the Marketing And E-Commerce Business Dec 10, 2015 by Barry Levine With the launch last month of its Trends app and the recent release of Commerce Insights, the legendary computer system has branched out to yet another industry.