Marketing Day: Facebook video feature, Twitter API, new ironSource platform & more

Here’s our recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

Smart content execution will net a lot of inbound links Jul 25, 2018 by Paddy Moogan Ever wonder why that link-building campaign you spent a lot of time and money on didn’t take off? Contributor Paddy Moogan offers 5 content execution tactics that will help you haul in a lot of quality links!
Facebook rolls out social video feature Watch Party to all Groups Jul 25, 2018 by Robin Kurzer The tool lets multiple users watch and comment on the same video in Facebook Groups simultaneously.
ironSource releases new platform to track playable ads’ metrics Jul 25, 2018 by Barry Levine Called the In-Ad Data Platform, it is designed to capture the choices users make inside these mini-games.
Whither digital advertising? Jul 25, 2018 by Barry Levine Two experts suggest, at this critical junction for targeting via third-party data, that marketers return to their roots.
Twitter tightens access to API platform & restricts number of daily actions an app can perform Jul 24, 2018 by Amy Gesenhues Starting September 10, 2018, the default number of Tweets, Retweets, Likes, Follows and Direct Messages an app can perform will be limited.

New report: Consent management platforms are purchased less often than other privacy tools Jul 25, 2018 by Barry Levine According to TrustArc and the IAPP, that may be because consent management has too many ‘cooks in the kitchen.’