Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Facebook extends video Ad Breaks to 21 more countries Sep 24, 2018 by Amy Gesenhues Publishers and creators in Europe, Central and South America and Asia will now be able to monetize their video content with Facebook’s expansion of Ad Breaks.
Learn about people-based marketing from eight experts Sep 24, 2018 by Digital Marketing Depot For marketers, the battleground for customers has never been so competitive, or so complicated. Consumers now interact with your brand across a dizzying number of channels, touch points and devices. Marketers must embrace a paradigm shift: They must stop targeting personas and start targeting people.
Report: 2018 holiday sales to grow 15%, driven by Amazon and mobile Sep 24, 2018 by Ginny Marvin NetElixir expects Amazon to drive 40 percent of its customers’ online sales this holiday season.
We’re hiring: Help digital marketers advance their thought leadership Sep 24, 2018 by Marketing Land Staff Third Door Media is currently looking for a Community Editor to lead contributed content efforts for its industry-leading editorial brands Search Engine Land, Marketing Land and MarTech Today.
Twitter: A bug may have sent some direct messages to business account developers Sep 21, 2018 by Ginny Marvin The company says it fixed the bug two weeks ago, but it had persisted for more than a year.
Here’s why The New York Times broke down its martech and engineering silos Sep 21, 2018 by Robin Kurzer Though true collaboration between teams requires a ‘pardigm shift,” New York Times’ Pamela Della Motta, Kristian Kristensen say the gains were too productive not to merge them.
Amazon launches a dozen new devices to put ‘Alexa everywhere’ Sep 21, 2018 by Greg Sterling Company is in a race with Google to control the smart home.
With Marketo mega-deal, Adobe’s reach just got a whole lot wider Sep 21, 2018 by Barry Levine At least one analyst said the acquisition “fundamentally resets the competitive playing field” for B2B martech buyers and vendors.”
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
Adobe’s new Virtual Analyst doesn’t need questions to provide answers Sep 24, 2018 by Barry Levine The AI-powered addition to the Analytics Cloud is designed to alert marketers to data insights without being asked.
How USA Today uses AR to promote a podcast series Sep 24, 2018 by Barry Levine “The City” series begins Monday, boosted by a multi-platform promotional effort that includes a 3D AR visualization with images, 3D animation and audio clips.
What’s a CDP? Does your company need one? Sep 24, 2018 by Digital Marketing Depot Gartner predicts that the average US adult will own more than six smart devices by 2020, making cross-device IDs and identity resolution — the ability to consolidate disparate sets of data into an individual profile — a critical need for marketing effectiveness.
Online Marketing News From Around The Web:
2018 Holiday Ecommerce Marketing Checklist, Practical Ecommerce
6 Common Problems Holding You Back from Content Mastery, Contently
Data Drought? Prepare For A Deluge, AdExchanger
Global spending on digital marketing nears $100 billion: study, Reuters
Quick CRO Wins? Look No Further Than Customer Feedback, Crazy Egg
Survey: Improving Lead Quality is Top Objective for Marketers, KoMarketing
Why Content Marketers Need Editors, Copyblogger
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