Marketing Day: Facebook Tweaks Video Rankings, Content Marketing Hacks & More

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Facebook Expands Beyond Like, Comment & Share In Ranking Video In News Feed News Feed video rankings will start taking into account actions such as activating audio and making video full screen.

2. Is Facebook Planning Its Own Video Streaming App? Survey Suggests Interest Facebook survey digs into how users are viewing and reacting to video on Meerkat and Periscope.

3. Study Claims Google Is Delivering “Degraded” Search Results, Adding Steam To EU Antitrust Case Sponsored by Yelp, the study showed users were more likely to click on merit-based search results over Google’s self promoted content.

4. Beardbrand: Facebook Is Frustrating, But We May Shift Our AdWords Budget There Despite great content, company struggles to reach its audience organically on Facebook. But love-hate relationship has it experimenting with ads on the social network again.

5. How To Begin Leveraging Your First-Party Data By Understanding The Landscape How do you maximize the power of first-party data? Columnist Mike Sands outlines three steps to help you build a successful first-party data strategy.

6. 10 Stupidly Simple “Hacks” To Win At Content Marketing Columnist Quinn Whissen shares easy tactics that will help you get the most out of your content marketing strategy.

7. Empower Yourself at SMX East – Register Now For A Workshop & Save Up To $600 Upgrade your digital marketing skillset at SMX East. Choose from five pre-conference workshops taking place on September 28.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Choosing the Right Images for Your Ads- July 14 Webcast

2. Study By Former FTC Advisor Tim Wu Claims Google Local Search Results Violate Competition Laws

3. Mobile-Friendly Isn’t Enough For Local Businesses: 3 Pitfalls To Avoid, From A Recent #LocalU Hangout

4. Use Google Analytics To Stop Wasting Remarketing Dollars On People That “Just Aren’t That Into You”

5. Empower Yourself at SMX East – Register Now For A Workshop & Save Up To $600

Online Marketing News From Around The Web:

Analytics

1. Your Data Driven Marketing Fitness Regime, www.cmswire.com

Blogs & Blogging

1. 12 elements of a user-friendly blog page, econsultancy.com

2. 27 Tricks to Boost Blog Post Conversion Rates, www.jeffbullas.com

Business Issues

1. Broadband Speeds Are Improving in Many Places. Too Bad It Took Google to Make It Happen., www.technologyreview.com

2. Google has until August 17 to reply to EU antitrust charges, www.reuters.com

3. Supreme Court declines to hear Oracle v. Google case over software copyright, www.theverge.com

4. Twitter vice president Rishi Garg is leaving company, www.businessinsider.com

5. Why This Tech Bubble Is Less Scary, www.wsj.com

Content Marketing

1. 12 Content Marketing Experts Share Content Tips, www.toprankblog.com

2. How Can You Energize Your Content Marketing?, www.cmswire.com

3. Is Your Native Advertising Ruled by Metrics That Matter?, www.convinceandconvert.com

4. The Definitive Guide to Content Curation, www.martechadvisor.com

5. The One Ingredient Your Content Marketing Program Is Missing, contentmarketinginstitute.com

6. What the hell is a chief storyteller anyway?, econsultancy.com

7. Why Does Your Content Need to be Unique?, www.stonetemple.com

Conversion Optimization

1. Five Common A/B Test Mistakes to Avoid, blog.crazyegg.com

2. How to Squeeze Every Drop of Valuable Visitor Data from Your Forms, blog.kissmetrics.com

3. Keep It Simple Stupid: Conversion Road Show Recap, www.searchenginejournal.com

4. The Anatomy of a Successful Call-to-Action, www.compukol.com

Copywriting, Design & Usability

1. Design Principles: Compositional Balance, Symmetry And Asymmetry, www.smashingmagazine.com

2. Key Elements of Website Redesign Best Handled by Experts, www.martechadvisor.com

3. Trends in Digital Design, www.cmswire.com

Domaining

1. 8 Naming Mistakes Investors Hate to See, www.thedomains.com

2. Accountant looks to make a killing on .nyc domain names, nypost.com

3. Problem With Buying via Domain Broker, www.domaininvesting.com

4. Spamming owners of newly registered domain names, domainnamewire.com

E-Commerce

1. 31 things I need to see on your ecommerce product page, econsultancy.com

2. Business buyers buy more once they start purchasing online, www.internetretailer.com

3. China’s Alibaba launches 11 country subdomain sites on Tmall, www.internetretailer.com

4. EBay Board Approves PayPal Spinoff, blogs.barrons.com

5. QSRs, retailers have highest commerce potential with Snapchat geofilters, www.mobilecommercedaily.com

Email Marketing

1. A Look at Features Past, Present and Yet to Come, www.verticalresponse.com

2. Can Resending an Email Improve Your Open Rates?, blogs.constantcontact.com

3. Email Client Monitor: Making the Most of Your Data (Part 2), blog.returnpath.com

4. How to Optimize Your Welcome Emails, www.searchenginejournal.com

5. Look Great in the Inbox: The 7 Don’ts of Email Design, blogs.constantcontact.com

6. Online Shopping Trends Reveal Best Days and Times to Email Customers, www.remarkety.com

General Internet Marketing

1. ‘Will It Blend?’ Company Embarks on New Influencer Marketing Program, contentmarketinginstitute.com

2. Seasonality: Is it factored into your digital strategy?, www.branded3.com

Internet Marketing Industry

1. LiveRamp Hires Luke McGuinness as Head of Data Partnerships, www.businesswire.com

2. Ooyala acquires media logistics software company Nativ, www.ooyala.com

MarTech

1. ‘The tragedy!’: Cookie Monster endorses ad tech, sort of, digiday.com

2. iProspect’s Global President: If You Can’t Deliver Art, Your Science Doesn’t Matter, adexchanger.com

3. Making Marketing Automation Work, www.martechadvisor.com

Mobile/Local Marketing

1. 8 Must-Haves in a Mobile CRM, www.martechadvisor.com

2. Five Ways to Use Location-Based Marketing Right Now, www.marketingprofs.com

3. How To Tell If Your Business Really Needs A Mobile App, usabilitygeek.com

4. Toyota Gets Local, Uses Geo-Targeted Snapchat Ads, Ad Age

Social Media

1. 5 Benefits of Building Relationships With Twitter Influencers, www.adweek.com

2. 5 Facebook Advertising Tools That Save Time and Improve Your ROI, www.socialmediaexaminer.com

3. A brief timeline of Facebook copying its rivals, digiday.com

4. Build Channel Strategies to Get Ahead in Social Media, www.convinceandconvert.com

5. Everything You Wanted to Know about Pinterest Business Accounts, www.internetmarketingninjas.com

6. Facebook Is Opening Its First Office in Africa, recode.net

7. Facebook’s Snapchatty New Photo Uploader Lets You Overlay Text And More, techcrunch.com

8. Finding Social Media Marketing Zen, blog.raventools.com

9. How to Craft Instagram Posts That Drive Sales, www.socialmediaexaminer.com

10. How to Leverage News Stories on Social Media, www.ducttapemarketing.com

11. How to Sell on Pinterest and Instagram with Buy Buttons, blogs.constantcontact.com

12. Report: What Local Merchants Are Missing With Social Media, streetfightmag.com

13. The Crash Course on Using Facebook Groups to Grow a Thriving Niche Community, www.socialmediaexplorer.com

14. The Twitter Ads guide to following #CannesLions 2015, www.Twitter.com

Video

1. AOL’s Digital Prophet Says Millennials ‘Are Freaky for Video’, www.adweek.com

2. Could Facebook Video Be Serious Competition to YouTube?, smallbiztrends.com

3. For Agencies, Targeted Video Ads Best at Grabbing Viewer Attention, www.emarketer.com

4. Misdeclaration Creates A Transparency Nightmare For Video Advertisers, adexchanger.com

5. Using Social Video to Engage Millennials, www.reelseo.com

6. Video Content and Marketing Automation, blog.marketo.com

7. Videos on Facebook: Native vs YouTube. Which Wins?, www.searchenginejournal.com