Jul 19, 20173 min read

Marketing Day: Facebook to test Instant Article subscriptions, 2017 Landy Awards & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Why mistakes make you a better link builder Jul 19, 2017 by Julie Joyce Worried about making mistakes as a link builder? Columnist Julie Joyce describes 11 of the worst ones she’s seen and discusses how making mistakes helps you build better links.
Facebook plans to start testing Instant Article subscriptions as soon as October Jul 19, 2017 by Tim Peterson Last night, Facebook’s Campbell Brown confirmed the company’s plan to start testing paywalls for Instant Article publishers as soon as October.
Is your demand-side platform real or fake? Jul 19, 2017 by Ratko Vidakovic How do you determine if your DSP is actually a technology company or just pretending to be one? Columnist Ratko Vidakovic shares the telltale signs to look for.
A billion reasons why loyalty marketers need customer identity Jul 19, 2017 by Mike Sands While it might seem easy to get consumers to sign up for your loyalty program, keeping them active and engaged is another story. Columnist Mike Sands explains how a a customer identity solution can help.
5 reasons to create content outside your niche Jul 19, 2017 by Andrea Lehr It’s time to step out of your content comfort zone. Columnist Andrea Lehr explains why exploring ideas outside of your core focus can be an effective content marketing strategy.
7 reasons to enter the 2017 Landy Awards Jul 19, 2017 by Marketing Land Find out why you should be entering the competition to earn recognition for your achievements in SEO and SEM. The Search Engine Land Awards are the highest honors in search marketing.
How to market your brand using interactive native content — Part 4 Jul 19, 2017 by Jane Loring In part 4 of a series exploring interactive native content, contributor Jane Loring examines how this new approach to storytelling can help with your rebranding efforts.
It’s time to embrace new strategies for apparel: Broadening tactics through user intent Jul 19, 2017 by Thomas Stern Clothing retailers, listen up! Columnist Thomas Stern explains why apparel brands must evolve their strategies and measurement beyond just conversions.
Video: How Snapchat’s Snap Publisher ad creation tool works Jul 19, 2017 by Tim Peterson Snapchat’s Snap Publisher offers 13 ad templates, converts horizontal videos to vertical Snap Ads and uses computer vision to automatically edit videos.
Winning strategies for product pages: Improving findability and buyability Jul 19, 2017 by Andrew Waber As more consumers turn to Google and Amazon for their product searches, columnist Andrew Waber offers tips on how to increase the findability and buyability of a brand’s products.
LiveRamp launches IdentityLink for Publishers Jul 19, 2017 by Barry Levine Participating publishers can offer Facebook-like people-based targeting on their sites.
Cedato offers Video Tech Stack for Publishers Jul 19, 2017 by Barry Levine This is the first such package by the native video provider for mid-tier site and app publishers.