May 18, 20174 min read

Marketing Day: Facebook to live-stream MLB games, Twitter updates privacy policy & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

2017 SEM growth hacks: Gain monster paid search growth using competitive data May 18, 2017 by Lori Weiman How can you use competitive data to improve your paid search campaigns? In Part 2 of her multipart series on SEM growth hacks, columnist Lori Weiman explains how competitive ad monitoring helps marketers make more informed strategic decisions.
The anatomy of ad copy relevance: The new Google standard May 18, 2017 by Jason Puckett Columnist Jason Puckett discusses how today’s most advanced advertisers are implementing sophisticated ad copy at scale across their accounts.
Mobile is not the only channel to the customer, but it’s the most powerful one May 18, 2017 by Josh Todd Columnist Josh Todd makes the case for using your mobile data to inform every part of your digital marketing strategy and strengthen your relationship with your customers.
Relevance vs. authority: Which link has more value? (Part 3) May 18, 2017 by Andrew Dennis In the third and final installment of his series on authority versus relevance in link building, columnist Andrew Dennis shares insights from experts who believe that the better metric depends on the situation.
Facebook will live-stream 20 MLB games starting tomorrow May 18, 2017 by Tim Peterson Twitter won’t be the only social network broadcasting a Major League Baseball game tomorrow night.
Skimlinks can now ‘pre-target’ users down to a product category May 18, 2017 by Barry Levine The London-based company now offers segments of users interested in buying a given kind of product, even if they’ve only read about it and not clicked on a link to buy.
Salesforce makes Einstein a bit smarter in its Commerce Cloud May 18, 2017 by Barry Levine The company has enhanced its customer-based Predictive Sorting, plus updated Order Management to better support ‘order online/pickup at store.’
Google adds more ads to Play Store, and other app ads news from I/O May 18, 2017 by Ginny Marvin The company says its ads have driven five billion app installs.
What you should know about Twitter’s latest privacy policy update May 17, 2017 by Tim Peterson As it begins to store people’s off-Twitter browsing data for longer, the company adds new data controls and ends Do Not Track support.
What to look for in a paid media campaign management tool May 17, 2017 by Digital Marketing Depot Paid search, mobile, display/banner ads, and social media advertising lead an expanding group of paid media that are now being managed by paid media campaign management platforms. This report examines the current market for enterprise paid campaign management platforms and the considerations involved in implementing paid media software.
3 key takeaways from MarTech San Francisco 2017 May 17, 2017 by Sheldon Monteiro Contributor Sheldon Monteiro insightfully wraps up the key themes of last week’s meeting of the martech minds.