Apr 13, 20165 min read

Marketing Day: Facebook talks VR, exploding watermelons & WordPress 4.5

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

6 simple steps to connect with mobile customers Apr 13, 2016 by Digital Marketing Depot According to Google, four out of five consumers use search engines to find their way to local stores. A recent survey found 78 percent of on-the-go searches turn into offline purchases.
Using conversion lift reporting: Best practices Apr 13, 2016 by Jeffrey Graham If you want to gain insight into the effectiveness of ad exposure across devices, conversion lift reporting is a no-brainer. Contributor and Twitter research head Jeffrey Graham shares some tips to help you get started.
Google counters header bidding with exchange bidding for Dynamic Allocation Apr 13, 2016 by Barry Levine The tech giant is also opening up its First Look beta to all publishers.
Google Analytics’ new User Explorer report shows individual, anonymized website interactions Apr 13, 2016 by Matt McGee New report rolling out to accounts now in beta, found under the Audience tab.
Watch Facebook’s CTO take a selfie in virtual reality Apr 13, 2016 by Tim Peterson At Facebook’s developer conference, F8, CTO Mike Schroepfer showed what Facebook could look like in virtual reality, including how to share a VR selfie.
Google Analytics adds more AdWords reporting capabilities Apr 13, 2016 by Ginny Marvin Deep links to AdWords, Sitelinks reporting and more.
Facebook talks VR at Facebook F8 keynote Apr 13, 2016 by Danny Sullivan Expect discussion about Oculus and virtual reality, as Facebook’s annual developers conference starts its second day.
BuzzFeed’s exploding watermelon video proves Facebook Live is no joke Apr 13, 2016 by Amy Gesenhues In the span of five days, BuzzFeed’s video has attracted more than 10 million views and over 320,000 comments.
Google takes on clickjacking Apr 13, 2016 by Ginny Marvin The company says it discovered the use of clickjacking in its ad network earlier this year and is taking action.
The future of digital advertising: Ads that look back Apr 13, 2016 by Alan K’necht Billboards that watch you back aren’t just the stuff of science fiction. Columnist Alan K’necht takes a look at the technologies that are transforming digital advertising.
WordPress 4.5 now available, adds responsive design previews, faster image loading Apr 13, 2016 by Matt McGee Other new features include editing improvements like inline linking, new formatting shortcuts and more.
How I sent Mark Zuckerberg flowers using a Facebook Messenger bot Apr 12, 2016 by Danny Sullivan Facebook has positioned Messenger as a universal app for getting things done. Can you really buy flowers through it? Yes, you can.
Facebook exposes Page posts’ Reaction counts through new API Apr 12, 2016 by Tim Peterson Facebook has created a Reactions API so that pages can more easily measure how many of each Reaction a post receives and the names of people who reacted.
Facebook Messenger positioned as replacement for mobile web, apps & SMS Apr 12, 2016 by Greg Sterling Messenger becomes a major new commerce and content platform for 50 million marketers and brands.
Social management system Hootsuite adds new APIs to open up its platform Apr 12, 2016 by Barry Levine VP says this is a new phase for the Vancouver-based company, where users can perform Hootsuite functions inside external tools.