Here’s our recap of what happened in online marketing today, as reported on
Marketing Land and other places across the web.
From Marketing Land:
Facebook’s Dynamic Ads, Collection Ads are getting a pre-holiday touch-up Sep 11, 2018 by Amy Gesenhues Dynamic ads are getting customizable overlays and Facebook’s recently introduced video creation kit will include holiday specific templates.
Salesforce adds process improvements to Sales Cloud, Einstein AI to Pardot Sep 11, 2018 by Barry Levine The enhancements are intended to improve sales flows and marketing insights.
HubSpot adds on-board video capability with Vidyard integration Sep 11, 2018 by Barry Levine Now, marketing, sales and service can add videos, create video messaging or add interactive layers within the HubSpot dashboard.
Report: Nike’s sales jump 31% in wake of Kaepernick ad campaign Sep 11, 2018 by Greg Sterling Nike success may embolden other brands to take stronger social and political positions.
Book now for SMX East — Rates increase next week! Sep 11, 2018 by Marketing Land Serious marketers are attending SMX® East October 24-25 in New York City for actionable SEO and SEM tactics. Book your All Access pass by this Saturday to save $300 off on-site rates. Why pay more next week for the exact same ticket?
Oath combines its ad tech assets under new Oath Ad Platforms brand Sep 11, 2018 by Ginny Marvin The Verizon-owned company appears to be at a pivotal point with CEO Tim Armstrong reportedly leaving.
Adobe: 47% of smart speaker owners using device in shopping process Sep 11, 2018 by Greg Sterling Another survey finds significant numbers of consumers using smart speakers for product research and purchases.
Ready your budgets, advertisers, Facebook Stories ads are coming Sep 10, 2018 by Amy Gesenhues Facebook Marketing Partners are currently being offered the opportunity to let clients beta test the new ad units.
Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:
Report: Gen Z, Millennials more willing to give up personal data in exchange for personalized experiences Sep 11, 2018 by Robin Kurzer A Salesforce report on consumer trust trends reinforces what we already knew: transparency can go a long way to allay the fears of consumers torn between the allure of personalization and its risks.
Discover the ‘new’ new rules of marketing Sep 11, 2018 by Scott Brinker The pace of marketing innovation is accelerating. Some organizations keep up. Others… well, they’re a work in progress. Attend MarTech® October 1-3 in Boston for uncommon wisdom that ensures you overcome the contradictions of modern marketing.
Online Marketing News From Around The Web:
2018 Distilled Creative: What we’ve learned and changing trends, Distilled
Beyond GDPR: Denmark Makes Email Encryption Mandatory, Litmus
Facebook is making AI that can identify offensive memes, The Verge
How Audiences Perceive Influencers: Influencer Sponsored Content, MediaKix
How to Do an Instagram Giveaway: Ideas and Tips, Social Media Examiner
How to Improve Your Social Media Strategy Based on Competitor Research, State of Digital
Working together to prevent suicide, Twitter
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