Sep 28, 20182 min read

Marketing Day: Facebook security breach, the 4 forces of marketing operations & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

50 million Facebook user accounts hacked Sep 28, 2018 by Amy Gesenhues After discovering the security breach on September 25, Facebook says it doesn’t know if any information was accessed.
For Scott Brinker, marketing is designed to balance the ‘4 Forces’ Sep 28, 2018 by Barry Levine In a recent essay, the MarTech Conference chair pointed to the necessary give-and-take between automation and humanization, centralization and decentralization.
Facebook targets ads with data users didn’t share with the platform Sep 28, 2018 by Amy Gesenhues Researchers reveal Facebook is using phone numbers identified via friends’ contact lists and numbers entered for two-factor authentication to target ads.
33Across launches ‘first open exchange with only viewable inventory’ Sep 27, 2018 by Barry Levine The ad platform’s new AttentionX exchange scores ad space pre-exchange, making a viewability guarantee ‘superfluous.’
Video platform Innovid launches first multi-platform OTT video-ad composing tool Sep 27, 2018 by Barry Levine The OTT Composer allows a user to create one interactive video ad that is then rendered for many different environments.

Findera search engine helps recruiters find talent, sales find leads Sep 28, 2018 by Barry Levine The San Francisco-based startup’s new offering is free, enables multi-attribute searches and covers 130 million professionals worldwide.