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Marketing Day: Facebook safety measures, Twitter’s updated TOS & 2018 Stackie Award winne

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Facebook continues to refine its app data & ad-targeting safety measures Apr 25, 2018 by Amy Gesenhues The site announced a number of changes to its app APIs and introduced a new ad-targeting prompt that reminds advertisers about anti-discrimination policies.


  1. 3 lessons learned from 365,000 Amazon furniture & home goods product pages Apr 25, 2018 by Andrew Waber What helps product pages stand out and spur conversions in this competitive category? Contributor Andrew Waber lays out the results of a recent analysis.


  1. Twitter updates TOS and privacy policy to comply with GDPR Apr 25, 2018 by Robin Kurzer The social media company joins other large companies updating their policies to comply with the sweeping EU legislation.


  1. 2018 Stackie Award winners: The most impactful martech stacks this year Apr 25, 2018 by Robin Kurzer Scott Brinker announces the winners and talks about the Stackies in general on Tuesday, the first full day of this year’s MarTech conference.


  1. Reports: Fake reviews are a growing problem on Amazon, Google Apr 25, 2018 by Greg Sterling Facebook is reportedly the source of some of the fake review solicitations.


  1. New date! Customer data strategies & identity resolution webinar Apr 25, 2018 by Digital Marketing Depot When it comes to customer data, fundamentals matter. If you don’t know who your customers are, you can’t create personalized brand experiences that increase revenue and lifetime value. Before you jump on the latest big digital marketing bandwagon, ask yourself these questions: How complete is our customer data?


  1. At this year’s MarTech Conference, trust takes a starring role Apr 25, 2018 by Barry Levine It’s appropriate that, in the year of GDPR and the Facebook scandal, marketers are coming back to the key ingredient in customer relationships.


  1. Scott Brinker unveils his most populous Marketing Technology Landscape yet Apr 25, 2018 by Barry Levine At this rate, we’re soon going to need microscopes to keep up with the evolution of the martech ecosystem.


  1. Segment employs its hub position to implement GDPR deletion or suppression requests Apr 25, 2018 by Barry Levine The customer data platform/universal API provider can implement by itself key GDPR-related data requests for multiple tools.


  1. How to increase B2B form submissions through conversion testing Apr 25, 2018 by Abraham Nord Contributor Abraham Nord looks at four tests that illustrate how improving the online experience can lead to dramatic increases in conversion rate and lead results.


  1. Why do we overcomplicate link building? Apr 25, 2018 by Julie Joyce Do we overcomplicate link building to make the job look glamorous? Contributor Julie Joyce thinks we might and suggests it’s only as hard as you make it.


Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

  1. Twitter attributes more than half of its $575M Q1 ad revenue to video Apr 25, 2018 by Amy Gesenhues Up 21% year over year, Twitter’s $575 million in advertising earnings is split evenly between its US and international markets.


  1. Are most companies ready for GDPR? It depends on who you ask Apr 25, 2018 by Robin Kurzer A month out from the GDPR deadline, a number of surveys give conflicting answers as to company preparedness.


  1. Managing martech relationships: Partnerships and agility in marketing Apr 25, 2018 by Andy Betts Putting your martech strategy in place requires much more than technological know-how. Contributor Andy Betts explains how to forge partnerships both internally and externally.


  1. Marketers at MarTech say GDPR is a watershed opportunity to engage with their customers Apr 25, 2018 by Robin Kurzer Consumer patience with companies that mishandle their data has worn thin, but some marketers say it’s all leading to a more positive outcome in the near future.


  1. Jeremy Epstein paints a picture of post-blockchain marketing and advertising Apr 25, 2018 by Barry Levine At our MarTech Conference, blockchain’s most energetic proselytizer lays out what is taking place and what is coming.


Online Marketing News From Around The Web:

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