Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Move Over YouTube: Facebook To Give Video Creators Share Of Ad Revenue From New “Suggested Videos” Video publishers will get 55% share of revenue for ads that appear near their content in a new algorithmically created Suggested Video feed.
Mobile App Push Notifications Drive 90-Day Retention Rates By As Much As 180% Kahuna mobile marketing report shows app retention rates at 30, 60 and 90 days more than doubled with the help of push notifications.
Android Wins 65% Of US Market Share With Help From Galaxy S6 Sales According to Kantar Worldpanel ComTech’s data, Android sales were up 2.8 percent for the three months ending in May.
3 Unique Areas To Explore When Hiring A PPC Agency Choosing the right PPC agency can be a daunting task. Columnist Matt Umbro has some tips on what you should discuss during the sales process.
Three Ways To Win With Mobile Wallets Columnist Adam Dorfman notes that all the pieces are in place for the mobile wallet to extend its influence on local marketing. Are you taking advantage of this new technology in your local marketing mix?
Email Frequency Matters For Path To The White House In the second piece of this four-part series, columnist Tom Sather takes a look at the email campaigns of the presidential contenders and explains why overmailing and undermailing both carry risks.
Revolutionize Your Marketing Strategies & Operations – Register For MarTech Europe & Save £300 Join the marketing technologists, data scientists and innovators looking to redefine their strategies and operations at MarTech: The Marketing Tech Conference.
Twtrland Rebrands As Klear, Lands $1.5M Financing To Expand Social Media Analytics Company expands analytics platform beyond Twitter to measure Facebook and Instagram, too.
Facebook Tries Out New 10-Second Video Ad Option, Offering Advertisers Cost-Per-View Rate Facebook spokesperson says the new 10-second ads aren’t the best advertising option, but they do offer advertisers more flexibility.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
The Cross-Border Series Part 1: Capturing Canadian Conversions
Would You Like To Compare Your Sites In Google Search Console? Let Google Know.
DuckDuckGo Adds Auto Search Suggest To 34 New International Regions
Revolutionize Your Marketing Strategies & Operations – Register For MarTech Europe & Save £300
Online Marketing News From Around The Web:
Analytics
Shopify CMO: The secret to modern marketing is data, www.retaildive.com
Stop putting KPIs to tactics and focus on the results, www.branded3.com
Blogs & Blogging
10 Plugins for New & Experienced WordPress Bloggers, www.wpexplorer.com
How to Get Guest Posts Published on Top Sites, contentmarketinginstitute.com
Business Issues
Content Marketing
3 Content Marketing Tactics to Turn Traffic Into Sales Leads, www.jeffbullas.com
6 Tips for Becoming a Content Marketing Sommelier, www.toprankblog.com
Four key content marketing observations from the B2C travel sector, econsultancy.com
Introducing the Business of Story: Why Story? Why Now?, www.convinceandconvert.com
These are the words people can’t resist in a headline, qz.com
What’s the Difference Between Content Creation and Content Curation?, blogs.constantcontact.com
Conversion Optimization
7 Things You Should Learn From The Customer Who Doesn’t Convert, blog.kissmetrics.com
How Increasing the Quality of Your Bonus Can Improve Conversion Rates, blog.crazyegg.com
Copywriting, Design & Usability
Catch More Writing Mistakes With This Underutilized Proofreading Trick, www.copyblogger.com
How Debenhams’ site redesign led to ecommerce sales growth, econsultancy.com
Site Redesigns Feed Native Opportunities, adexchanger.com
The Big UX Impact You Can Make With Just a Few Words, www.usertesting.com
Display & Contextual Advertising
Why You Shouldn’t Waste Your Money on Online Display Ads, www.adweek.com
Domaining
E-Commerce
An introduction to online payments in Russia, www.internetretailer.com
Apparel Retailers and Ecommerce: Direct Marketers Dominate, www.emarketer.com
How ecommerce sites can use microcopy, econsultancy.com
Retailers are still finding their way with Apple Watch, digiday.com
Traditional retailers crush ecommerce giants in omnichannel shopping, www.mobilecommercedaily.com
Email Marketing
Autoresponders: Follow-Up and Confirmation Emails, www.verticalresponse.com
Return Path Helps Retail Giant Cut Suspicious Email by 99%, blog.returnpath.com
The Canadian Anti-Spam Legislation (CASL): A Year in Review, blogs.constantcontact.com
General Internet Marketing
Back to Basics: 6 Fundamental Guides to Stunning Infographics, www.searchrank.com
Data Management Platforms Point Marketers To Future Of Personalization, www.cmo.com
Marketers Shaky About Right Media Mix, www.emarketer.com
Winning Tips for Running Successful 4th of July Digital Campaigns, www.martechadvisor.com
Internet Marketing Industry
MarTech
An executive’s guide to machine learning, www.mckinsey.com
Europe’s Marketers See Challenges Shift as Technology Advances, www.emarketer.com
Focus On Customers, Not Technology, adexchanger.com
Mobile/Local Marketing
Getting mobile onboarding right to avoid app abandonment, www.mobilecommercedaily.com
Grab the Attention of Hungry Mobile Customers, www.cmswire.com
Smartphone ‘kill switch’ law takes effect in California, www.cnet.com
Top UK Paid Communication Apps are All About Security, blog.similarweb.com
Watch This Space: Advertisers Experiment On The Apple Watch, adexchanger.com
Wearables Are a Game-Changer in Market Research, www.marketingprofs.com
Social Media
Next Twitter boss faces complex challenges, says departing Dick Costolo, The Guardian
6 Stages for Social Media Influencer Engagement, www.razorsocial.com
7 Stats About the Top Social Networks for Brands, simplymeasured.com
8 Instagram Hacks to Drive Sales From Millenials, www.socialmediaexplorer.com
Don’t tell your boss, but the best time to post on Facebook is during the workday, qz.com
Everything We Had Wrong About Pinterest Marketing, blog.bufferapp.com
Everything You Need to Know to Appear in Instagram’s New Search & Explore, ignitevisibility.com
Facebook’s New Logo: Can You Spot the Difference?, blogs.wsj.com
How IBM Got 1,000 Staffers to Become Brand Advocates on Social Media, www.adweek.com
How to Optimize Facebook Custom Tabs for More Conversions, www.socialmediaexaminer.com
Introducing new capabilities to proactively engage on Instagram, www.conversocial.com
New Rules for Social Media Advertising in 2016 and Beyond, www.adknowledge.com
Reach More Facebook Users With Custom Audience Targeting, www.koozai.com
Six plays for driving website conversions on Twitter, www.Twitter.com
Snapchat – Tap to View, blog.snapchat.com
Social Media Fail: How to Redeem a Tweet Chat, blog.marketo.com
Using Twitter Analytics To Decode Your Target Audience, www.socialbro.com
Why Social Media Stunts Rarely Work Out, www.adweek.com
Zuck Details How Artificial Intelligence Will Show You The Perfect Facebook Posts, techcrunch.com
Video
Before You Add Live Social Streaming to Your Strategy, www.searchenginejournal.com
Vivendi Gains YouTube Competitor With Dailymotion Acquisition, adexchanger.com
YouTube now streams 60fps video on Android and iOS, thenextweb.com
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