Nov 11, 20156 min read

Marketing Day: Facebook’s “Notify” App, RetailMeNot CMO Interview & Mobile Di

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Here Are A Dozen Bargain Marketing Platforms for SMBs Nov 11, 2015 by Barry Levine For free or less than $100/month, cash- and time-starved small- and medium-sized businesses can amplify their marketing efforts.
Facebook Invades Lock Screens With New “Notify” App Nov 11, 2015 by Martin Beck Standalone iOS app gives people the ability to receive push notifications from 70 news and entertainment publishers.
Location-Based Targeting and Capturing “Near Me” Moments Nov 11, 2015 by Digital Marketing Depot According to ComScore, consumers now spend more than half of their online time on mobile devices, identifying, researching and connecting with businesses when they are on the go and away from home.
In A Nod To Classic WKRP Scene, White Castle To Drop Turkey Sliders From Drones In Cincinnatti Nov 11, 2015 by Pamela Parker Turkey sliders can’t fly any better than live turkeys, but the fast food player hopes its pre-Thanksgiving promotion has much better results than the one held by the fictional radio station.
Study: Mobile Users Will Go On Roughly 4 Dates With Apps Before Breaking Up Nov 11, 2015 by Greg Sterling If a new survey from Localytics is correct, apps will figure more prominently in future user behavior, but their success is contingent on getting the user experience right. The company polled 1,000 smartphone owners and found that 92 percent “expect to use apps more or the same in the future.”
Online Retail Traffic And Conversions Warmed Up Last Week Nov 11, 2015 by Pamela Parker Aggregated statistics from e-commerce sites across verticals reveal the dominance of mobile and the most popular on-site search terms.
RetailMeNot New CMO Hits The Ground Running, Taking Over As The Holiday Retail Season Begins Nov 11, 2015 by Amy Gesenhues Get to Know: Marissa Tarleton, CMO for RetailMeNot, Inc. in North America
How A Content Marketing Strategy Drives Your Bottom Line Nov 11, 2015 by Kerry Jones Can’t get content marketing buy-in? Columnist Kerry Jones gives you a roadmap for explaining the long-term benefits of an on- and off-site content strategy.
Holiday E-Commerce: Black Friday Now As Important As Cyber Monday, Thanks To Mobile [Study] Nov 11, 2015 by Ginny Marvin New data from Criteo shows Cyber Monday is now part of a continuum of online demand rather than the pinnacle of e-commerce holiday sales.
Appnext Launches Cost Per Install-Based Ad Serving Solution For Mobile Publishers Nov 11, 2015 by Ginny Marvin Appnext Manager enables mobile publishers to manage direct CPI inventory sales programmatically.
2016 Facebook Advertising Preview: 4 Trends To Act On Nov 11, 2015 by Andrew Waber Following Facebook’s impressive Q3 earnings last week, columnist Andrew Waber highlights some key advertising trends on the social network that marketers should take heed of for 2016.
Mobile Marketer Localytics Adds “True Impact” Analytics Nov 11, 2015 by Barry Levine New measurements emphasize customer engagement and retention.
How A Dip In Overstock’s Organic Rankings Contributed To An 17% Stock Drop Nov 10, 2015 by Greg Finn Overstock saw a large drop in their stock price today. A contributor to the decline was an Google algorithm shift.
Report: Most Calls From Mobile Display Ads Happen Up To Two Weeks Later Nov 10, 2015 by Greg Sterling In conjunction with the announcement of a new product called “Marchex Display Analytics,” the company released a report that shows display ads aren’t getting credit for all the calls they’re delivering. The report (reg. req’d) is titled “The Missing 98 Percent: Why Display Advertising Isn’t Getting the Credit It Deserves.”
Android 6 “Marshmallow” & SEO Series: Google’s Private Index & Screen Crawling Nov 10, 2015 by Cindy Krum The first of a three-part series on how Android Marshmallow’s features and capabilities may impact the future of mobile search. Contributor Cindy Krum explores Google’s Private Index and discusses screen crawling.
6 Things To Know Before Using Facebook For Local Search, And 6 Reasons FB Search Can Dominate Nov 10, 2015 by Wesley Young Now that Facebook’s Universal Search includes public posts, columnist Wesley Young takes a look at the pros and cons of using Facebook for Local Search.
Search and the Local-Mobile Consumer: What’s A Marketer to Do? Nov 10, 2015 by Digital Marketing Depot Search is constantly evolving, as technology improves and consumer behavior shifts. Local consumers now use mobile technology more, which has affected how marketers engage with and convert the local shopper. This means search must be an integral part of a strong media strategy, but it isn’t a one-size-fits-all approach.