Sep 3, 20154 min read

Marketing Day: Facebook’s Immersive Mobile Ads, AOL Buys Millennial Media & Native Gmail

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

The Marketing Land App Now Live For iOS & Android Download the new Marketing Land app, plus the Search Engine Land sister app for iOS and Android devices now.
First Look: Facebook Starts Testing Immersive Mobile Ads Gatorade, Mr Porter, Michael Kors and Carrefour are trying out the new format, which enables the creation of full-screen interactive experiences within the Facebook mobile app.
Data-Driven ROI & Avoiding the Creep Factor – September 10 Webcast How data can help strengthen customer relations without crossing the personal privacy line.
Google Launches Stand-Alone Street View App For iOS And Android Google’s Street View has been somewhat challenged in the transition to a mobile-centric world. It’s available through the Google Maps and Google Earth apps, but it hasn’t really been well showcased on the small screen — until today’s launch of the stand-alone Street View app for Android and iOS.
October’s The New December For Mobile Marketers As more shoppers complete their holiday shopping by October, columnist Anthony Bursi says it’s critical for mobile marketers to get their holiday strategy in place.
AOL Buys Mobile Marketer Millennial Media For Roughly $240 Million This morning, AOL announced that it was buying mobile ad platform Millennial Media for roughly $240 million. A deal had been rumored for the past couple of months as Millennial has struggled as a public company.
Consumer First: What It Means And Why It Matters If you want your brand to truly succeed, it’s time to put the customer first. Columnist Scott Rayden discusses how you can step up your consumer experience strategy.
6 Conversion Principles You Can Learn From The Mere-Exposure Effect Columnist Jeremy Smith explains why increasing your exposure leads to familiarity, which results in a big improvement in conversion optimization.
Cookie “Black Friday” Instagram Users With Facebook Custom Audiences In this week’s edition of aimClear’s Psychographic Targeting Hot House, Rachel Malone-Olson, Social Account Manager, delivers Black Friday cookie pools wrapped and ready for promotion.
FTC Settles With Gaming Network Accused Of Failing To Disclose Paid Endorsements US agency fires another warning shot against lack of social media disclosures by settling complaint that Machinima paid gamers up to $30,000 to upload video endorsements of the Microsoft Xbox One console.
Expandable Native Gmail Ads Now Available To All In AdWords Google has announced the roll out of native Gmail ads to all AdWords advertisers. The ads, which appear at the top of the Promotions tab in personal Gmail inboxes, have been in beta since 2013 and formerly referred to as Gmail sponsored promotions ads.