Aug 7, 20173 min read

Marketing Day: Facebook’s dynamic ads, mobile attribution & Snapchat’s Advanced Mod

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Technology (Marketing + Operations) = Time to reorganize the marketing department? Aug 7, 2017 by Scott Brinker If you’ve worked in marketing for longer than six months, chances are you’ve seen how technology changes the way we do things. And at an increasingly rapid pace. I’m not talking about updates to social media feed algorithms, or new search advertising options, or the improvements in email automation.
The 4 Ps of SEO & digital marketing Aug 7, 2017 by Marcus Miller Great SEO does not exist in a bubble, but is part of a broader marketing framework. Columnist Marcus Miller explains how an awareness and understanding of this framework can improve SEO performance.
How to effectively segment accounts with multiple locations Aug 7, 2017 by Matt Umbro What’s the best account structure for multilocation business advertisers? Columnist Matt Umbro shares some setups that allow you to easily view performance by location for efficient management and reporting.
Affiliate is more than a platform Aug 7, 2017 by Adam Weiss Columnist Adam Weiss says an affiliate program should be more than just the platform behind it. You need to have a solid team that has access to scalable technology and data that can deliver cross-channel insights.
Facebook extends dynamic ad retargeting to real estate listings Aug 7, 2017 by Tim Peterson Facebook’s Dynamic Ads for Real Estate can promote a home’s price, availability and bedroom count to people who had browsed a realtor’s site or app.
Adbrain ups the ante on cross-device identity Aug 7, 2017 by Barry Levine By letting its machine learning define its own models, the firm says it is the first to determine such dimensions as which devices are shared.
What’s next (and now) for mobile attribution Aug 7, 2017 by Shani Rosenfelder Contributor Shani Rosenfelder takes a look at how mobile attribution is evolving and the trends and best practices that will shape it going forward.
Snapchat launches Advanced Mode for its self-serve Ads Manager Aug 7, 2017 by Greg Finn Similar to Facebook’s Power Editor, Snapchat has added powerful new advertising capability to Ad Manager.