Dec 11, 20182 min read

Marketing Day: Facebook’s ad tests, Alexa’s email feature, Hulu’s OTT ad marketpla

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Facebook starts testing ads in search results Dec 11, 2018 by Amy Gesenhues The test inventory will be available in Facebook and Marketplace search results.
What email marketers should know about Alexa’s latest feature Dec 11, 2018 by Greg Sterling If millions of people start listening to Alexa read their email, email marketers will have to adapt to avoid deletion.
Hulu launches new private marketplace for its OTT ad inventory Dec 11, 2018 by Ginny Marvin The new programmatic marketplace will launch at the start of the new year.
Product pages are the new packaging: Think beyond lower prices to win online Dec 11, 2018 by Andrew Waber Capture customers with product titles that address nuanced needs and wants rather than sacrificing margins to win sales.
Marketers say Time Well Spent movement isn’t influencing social media plans Dec 11, 2018 by Amy Gesenhues Marketing Land polled marketers about whether or not the Time Well Spent movement plays into their social media plans. Here’s what we learned.
How to vaccinate your data from potential exposure Dec 11, 2018 by Adam Corey Brands should take preventative measures to protect their businesses from costly mistakes and survive in a highly competitive industry.

LivePerson’s Maven bot platform puts conversational AI in customer agents’ hands Dec 10, 2018 by Barry Levine Maven can make recommendations for chatbots — from LivePerson or other platforms — to take over conversations, based on customer intent in a live text chat.