Aug 21, 20182 min read

Marketing Day: Facebook’s ad spend at a standstill, Google class action, new Instagram feature &#038

Here’s our recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

As advertisers pull back on Facebook, Instagram’s ad spend growth rate is booming Aug 21, 2018 by Amy Gesenhues Facebook’s ad spend is at a standstill, but Instagram’s is on the move. Here’s a look at just how much it’s up and what’s driving the growth.
Google faces potential class action, FTC penalties for ‘surreptitious’ location tracking Aug 21, 2018 by Greg Sterling A lawsuit filed last week and a request for the FTC to enforce a consent decree both stem from the AP story about location tracking.
Instagram makes a play to keep users scrolling with new ‘Recommended For You’ posts Aug 21, 2018 by Amy Gesenhues The new feature being tested conflicts with the digital well-being initiative behind Instagram’s “You’re All Caught Up” feature launched last month.
Why more automation from Google Ads is good for tool makers and PPC careers Aug 21, 2018 by Frederick Vallaeys Marketers who question their future in an industry dominated by automation need to embrace change, says contributor Frederick Vallaeys. Here’s how one man and his company said “bring it on” and thrived.
Understanding the convergence of industry 4.0 and the rise of autonomous vehicles Aug 21, 2018 by Joe Veverka Contributor Joe Veverka looks at search as an indicator of attitudinal behavior shifts to better understand the rise of the autonomous vehicle (AV) and the mega-disruption of our time: convergence.

Report: Customers are more loyal to companies that are transparent on social media Aug 21, 2018 by Robin Kurzer Consumers expect more transparency from businesses than they do from politicans, friends, or even themselves.
Adobe adds enhancements to boost the venerable channel of email Aug 21, 2018 by Barry Levine With its new features, data from its latest consumer survey and previewed research, Adobe shows that email is very much alive and kicking.