Nov 12, 20155 min read

Marketing Day: Facebook’s 360-Degree Videos, Google Analytics Turns 10 & Buffer Adds Soci

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

First Look: See Facebook’s 360-Degree Video Ads for AT&T, Samsung & Others Nov 12, 2015 by Martin Beck Facebook tests 360-degree video ads with selected brands and gives people the ability to see the format on iPhones and iPads.
As Google Analytics Turns 10, We Ask: How Many Websites Use It? Nov 12, 2015 by Matt McGee Google hasn’t offered an update in years, but estimates suggest as many as 30-50 million websites use Google Analytics.
Spredfast Launches First Shoutlet-Based Feature, A Contest- and Poll-Maker Nov 12, 2015 by Barry Levine “Promotions” is the first of several new capabilities the social management platform will be rolling out, following its recent purchase of competitor Shoutlet.
Virgin America Lets Prospects “Test Drive” Their Airplane Seat Via Google Street View And Campaign Nov 12, 2015 by Pamela Parker In a campaign handled by agency Eleven Inc., the airline seeks to differentiate itself from other carriers by highlighting its stylish and modern aircraft interiors.
WSJ: Facebook Considers Changes To Instant Article Ads After Publisher Concerns Nov 12, 2015 by Martin Beck Because publishers aren’t earning as much for Instant Article ads as they can on their own properties, Facebook is experimenting with relaxing policies that throttle the number of ads and prohibit rich media.
Report: Bad Phone Experience Will Send 74 Percent Of Consumers To A Competitor Nov 12, 2015 by Greg Sterling In the era of online reviews and social media, you’d think that customer service and customer loyalty would be a central focus of most brands and marketers. But they’re typically not, though one often hears lip service paid to these values.
Entrepreneurs: Use Conversion Optimization Tools To See If A New Product Will Fly Nov 12, 2015 by Brian Massey How do you find the right value proposition to truly test a product? Columnist Brian Massey walks you through the tools that will help you determine if people will act on your messaging.
Reinvigorate Your Campaigns With Advanced Tactics. SocialPro Starts Wednesday! Nov 12, 2015 by Marketing Land Join us next week at Marketing Land’s SocialPro conference and discover advanced tactics and strategies that yield returns on your social media marketing efforts. SocialPro kicks off next Wednesday, secure your seat today!
3 Interesting Takeaways From Q3 2015 E-Commerce Nov 12, 2015 by Jordan Elkind As we head into the holiday shopping season and Q4, columnist Jordan Elkind discusses some key trends in e-commerce and how you can your update your marketing plan accordingly.
12 Psychological Methods People Use When Making Decisions Nov 12, 2015 by Jordan Kasteler How do you sell more? By understanding the behavioral triggers that affect a purchase. Columnist Jordan Kasteler walks us through some common psychological principles that impact a consumer’s buying decision.
Buffer Adds Social Calendar To Its Management Dashboard Nov 12, 2015 by Martin Beck Company now offers paid customers the ability manage their accounts within a weekly calendar view.
Heavy-Hitter Political Ad Psychographic Targeting Round 1: Facebook Nov 12, 2015 by Sponsored Content: aimClear LLLLLLLLLLET’S GET READY TO RUMBLLLLLLLLLLE. Ladies and gentlemen, WELCOME to the MAIN Event — political social advertising season. From Madison Square Garden to the MGM, political advertising agencies are training for The Big Fight… for engagements and the ultimate WIN.
Robocallers Are Not Going To Like DialogTech’s New SpamSentry, But Marketers Might Nov 12, 2015 by Barry Levine The new technology for the phone attribution/conversion platform claims to block more than 99% of robocalls that pollute attribution stats.
Learning From Link-Building Content Failure Nov 11, 2015 by Julie Joyce Sometimes our failures teach us more than our successes. Columnist Julie Joyce discusses how best to use content failure to your advantage.
Get To Know Your Users With Audience Insights From AdWords Nov 11, 2015 by Laura Collins What do you really know about your audience? Columnist Laura Collins shows how the Audience Insights report feature can help you better target your users — and perhaps even discover new ones.
Android 6 “Marshmallow” & SEO Series: Sponsored Google Now Cards Nov 11, 2015 by Cindy Krum How might Android Marshmallow’s new features impact the future of mobile search? In part two of a three-part series on the topic, contributor Cindy Krum discusses Google Now Price Alerts cards and Visually Similar Products.