Sep 23, 20155 min read

Marketing Day: Facebook’s 360-Degree Video, Social Ad Report & Instagram’s 400M Use

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

Facebook Brings 360-Degree Video To The News Feed Sep 23, 2015 by Martin Beck Working with its Oculus virtual reality division, Facebook rolls out immersive experience. Star Wars, GoPro, VICE and Saturday Night Live are among the first publishers to take advantage.
Wendy’s Challenges BBQ Fans To #CrackTheMasters In Interactive Video Ads For Limited-Time Pulled Pork Offerings Sep 23, 2015 by Pamela Parker The fast food player and agency VML conceived of a unique way for viewers to interact with video creative.
Facebook Ad Revenues Expected To Grow 42 Percent in 2015, Twitter Growth Estimates Lowered Sep 23, 2015 by Ginny Marvin The latest from eMarketer suggests Instagram is set to take off in 2016 and that Twitter’s weak user growth is hampering ad revenues.
Study Finds Both Widespread Programmatic Adoption And Lack Of Understanding How It Works Sep 23, 2015 by Ginny Marvin Even as adoption grows, a lack of understanding about how programmatic works tops the list of challenges cited among advertising professionals in a new global study.
Apps Eat Digital Media Time, With Top 3 Capturing 80 Percent Sep 23, 2015 by Greg Sterling Measurement firm comScore has published a new report on mobile usage and user behavior. The highest-level takeaway is that cross-platform usage is growing but there’s a divergence between reach and engagement. The desktop and mobile Web have greater reach, but a small number of apps command nearly all engagement.
The Social Media Shiny Object Syndrome Sep 23, 2015 by Quinn Whissen Are you suffering from a need to be everywhere on social media? Columnist Quinn Whissen has a prescription for how to prevent or cure the symptoms.
Ad Blocking: Simply A Symptom Of Advertising’s Lack Of Creativity Sep 23, 2015 by Rob Rasko Columnist Rob Rasko believes that if we advertisers want to defeat ad blocking and truly engage consumers, we need to take a hard look at the quality and relevance of our messages.
Brandwatch Unveils Social Indices, A Ranking Of Brands’ Social Strength Sep 23, 2015 by Martin Beck Amazon, Tesco and Nike are the top performers among retail brands in the inaugural rankings by the social intelligence firm.
Ticket Options To Attend SMX East Next Tuesday – Learn More! Sep 23, 2015 by Marketing Land SMX East kicks off next Tuesday, September 29, in New York City. With 50+ innovative sessions and keynotes, networking activities and presentations from leading providers, you’ll get the search marketing tactics and solutions you need to exceed your goals. SMX East offers flexible pass options to fit your needs, budget and schedule.
Participate in Our Audience Survey & Enter To Win A $50 Amazon Gift Card Sep 23, 2015 by Marketing Land We’ve got a special request of our Marketing Land readers. Take our two-minute audience survey! Please? If helping us keep the lights on isn’t enough of an incentive, we’ll include a chance to win one of three $50 Amazon Gift Cards.
Facebook Is Expanding Instant Articles & Washington Post Will Publish All Its Stories There Sep 22, 2015 by Martin Beck Facebook gives access to 21 new publishers and will start showing the mobile-optimized stories to more users.
Instagram Hits 400 Million Monthly Active Users Sep 22, 2015 by Martin Beck Instagram milestone adds to its lead over Twitter as second-biggest social network. Facebook services now claim a total of 3.5 billion monthly users.
Honda Follows Through Online After Debut Of Stunning 2-Minute “Paper” Animated TV Spot Sep 22, 2015 by Pamela Parker The carmaker pushes for online video views in the latest iteration of its #PowerOfDreams branding effort.