Marketing Day: Facebook rolls out polls for Pages, new retail email report & television is dead

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Facebook rolls out polls for Pages across desktop, mobile Nov 3, 2017 by Tim Peterson

Polling allows brands to solicit feedback from their followers and Facebook to collect more data about people’s interests.

1. A new report finds that retailers have room for improvement in email effectiveness Nov 3, 2017 by Barry Levine

Conducted by RSR Research for email service provider Coherent Path, the study analyzed emails to users whose tastes were unknown.

1. Television is dead. Long live video Nov 3, 2017 by Peter Minnium

Video consumption as we know it is transforming. Columnist Peter Minnium believes smart brands will find opportunities for growth and become more responsive to consumers in this new video age.

1. Why agency communication needs to pivot from reporting to analysis (and how) Nov 3, 2017 by Garrett Mehrguth

How can you prove your value to clients? Contributor Garrett Mehrguth says agencies need to move away from being number-crunchers and instead focus on putting the information into context for clients.

1. 3 strategies for maximizing your website UX Nov 3, 2017 by Andy Paquin

How can you foster a positive user experience on your website, and why does this matter? Columnist Andy Paquin explores.

1. The A-Z guide to influencer marketing Nov 3, 2017 by Digital Marketing Depot

What does successful influencer marketing look like, and how is it accomplished?

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

1. Smartpipe looks to solve GDPR-compliant ad targeting by treating identifiers as ‘snowflakes’ Nov 3, 2017 by Barry Levine

Within mobile networks, Smartpipe finds targeted users and then swaps out their identifying phone number for a single-use token.

1. A new report finds that retailers have room for improvement in email effectiveness Nov 2, 2017 by Barry Levine

Conducted by RSR Research for email service provider Coherent Path, the study analyzed emails to users whose tastes were unknown.

1. Slow adoption shows marketers fear ABM when they shouldn’t Nov 3, 2017 by Meredith Brown

If you think adopting account-based marketing requires a major overhaul, you’re not alone. But contributor Meredith Brown says you can take advantage of this valuable approach with your existing resources.

Online Marketing News From Around The Web:

1. 5 things to know from this week: Walmart vs. Amazon, ads.txt adoption and more, Digiday

2. Apple makes more revenue through services than AirPods, Apple TV, Watch, and iPads sales combined, The Verge

3. Clarifying The Twitter Rules, Twitter Blog

4. Comcast asks the FCC to prohibit states from enforcing net neutrality, Ars Technica

5. Unubo makes it easy to track what you or your startup spends on subscription services, TechCrunch