Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
YouTube Eliminates 301+ Standard To Check For Spam – Now Counts Video Views In Real-Time The new process is drawing much praise from the creator community.
Facebook Gives Pages The Ability To Respond To Comments Privately In an effort to make customer support more efficient, Facebook updates messaging tools for Pages.
Mobile Marketing Platform Leanplum Lands $11.6M Series B Funding Investment follows launch of platform for creating “hyper-personalized” mobile marketing campaigns.
Twitter Introduces Bulk Editing Tool For Managing Ad Campaigns New “ads editor” enables advertisers to create and adjust campaigns using spreadsheets.
Yahoo Ad Network Targeted In Malvertising Attack Seeking Flash Vulnerability The campaign was disabled after running for six days last week.
How To Win The Hearts And Minds Of Emerging Technology’s Ruling Class: The Early Adopters Early adopters are key to the success of new marketing technologies, but how do you win them over? Columnist Erik Bratt gets some insight from several smart technologists.
Walmart Positioned To Drive Omni-Channel Marketing In Global Retailing The company’s holistic approach is paving the way in retail. But columnist Josh Manion believes Walmart and other brands need to take steps to deliver on the promise of the omni-channel experience.
Facebook Dumps Plan To Cut Off Device-Level Data After Advertiser Revolt Facing strong opposition from mobile app advertisers, the social network will continue providing data on how campaigns are performing on specific mobile devices.
Hootsuite Is Rolling Out New Instagram Integration, Including Scheduling Workaround Instagram still doesn’t allow third-party posting, but Hootsuite’s new tool will enable scheduling via desktop, followed by mobile notifications for publishing from mobile devices.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Study: Non-Mobile-Friendly Sites Disappearing From Top Google Results
The Mobile Opportunity for Local and Multi-Location Businesses- August 11 Webcast
35 Ways To Make Your Site Search Friendly Before You Hire An SEO
Google Panda 4.2 FAQs: We Interviewed Google On The Latest Panda Update
The Minimum Quality Score That Can Save You Money In AdWords
Bing Ads iOS App Gets An Update, Goes Global & Android App Is On The Way
Confirmed: Google’s New Search Analytics Search Console API Now Available
Microsoft Makes It Harder To Break Up With Bing In Windows 10, Critics Cry Foul
Google To Launch New Search Console API As Early As Tomorrow
Online Marketing News From Around The Web:
Blogs & Blogging
10 Secrets to Writing Blog Posts Faster, www.searchenginejournal.com
4 Lessons I’ve Learned as an Influencer, simplymeasured.com
Thinking of Quitting Blogging? What Dooce Did Next, www.problogger.net
Business Issues
Content Marketing
Content marketers share their biggest mistakes and failures, digiday.com
Is It Time For Publishers To Abandon Clickbait?, adexchanger.com
Movie Poster Creates JAWS-Dropping Visual Storytelling Lessons, contentmarketinginstitute.com
Seven high performing examples of visual content in travel, econsultancy.com
The Asos approach to native content: authenticity, digiday.com
Conversion Optimization
4 Tips to Convert Social Media Fans to Leads, www.martechadvisor.com
6 Questions That’ll Transform Your Landing Page Copy, unbounce.com
The Anatomy of a High-Converting Lead Generation Form, blog.crazyegg.com
Copywriting, Design & Usability
3 Most Common Mistakes Marketers Make When Running User Tests, www.usertesting.com
4 Ways Animation Can Actually Improve User Experience, conversionxl.com
Making Your Icons User-Friendly: A Guide to Usability in UI Design, www.usertesting.com
Writing an Effective Unique Value Proposition, blog.kissmetrics.com
Display & Contextual Advertising
Jeep’s mobile banner ad squares off against Honda’s native unit, www.mobilecommercedaily.com
Domaining
Strickling: “Let Your Voice Be Heard”: ICANN Opens Up Comment Period For Transition From US Control, www.thedomains.com
Women in the Domain Name Industry, www.domaininvesting.com
Your Website’s URL: An Expensive .com Domain Name… or These Creative Alternatives?, www.marketingprofs.com
E-Commerce
12 Reasons I Won’t Buy From Your Website, www.jeffbullas.com
62% of retailers expect zero ROI from holiday mobile alerts, www.mobilecommercedaily.com
Mobile growth drives Etsy’s sales nearly 25% higher in Q2, www.internetretailer.com
Proof That Every Retailer Should Sell on Amazon, www.searchenginejournal.com
Why You Should Use Credibility Markers for Your E-commerce Site, www.semrush.com
Email Marketing
3 Ways Keyword Research Can Inform Your Email Marketing Strategy, blogs.constantcontact.com
5 steps to cultivating new nonprofit donors with email marketing, myemma.com
Emails we love, myemma.com
The Art of the Email Sign-up: 18 Dos and Don’s, www.getelastic.com
The ROI Potential of Frequency Optimization, returnpath.com
Webinar: Why Marketers Should Fight Email Fraud, returnpath.com
Why embedded videos in email marketing don’t work, econsultancy.com
General Internet Marketing
18 Ways To Build Trust Within Your Online Network, www.komarketingassociates.com
4 Signs That You Belong at a Digital Marketing Agency, www.toprankblog.com
How Effective Has Personalization Been So Far?, www.emarketer.com
Why agile marketing must be about more than social media, econsultancy.com
Internet Marketing Industry
The Nerdery promotes Fred Beecher to Director of User Experience Design, nerdery.com
Fyber announces two C-level appointments, blog.fyber.com
Marin Software and Boost Media Expand Partnership, www.prnewswire.com
MediaMath Expands Its OPEN Partner Marketplace, www.prnewswire.com
Purch Expands Board of Directors with Former NYT Digital Head John Stellato, purch.com
MarTech
Bringg CTO: Delivering On-Demand Experiences “Never Existed Before”, streetfightmag.com
Mobile/Local Marketing
If Marketers Are Worried About Ad Blockers, They Should Throw More Cash at Mobile, www.adweek.com
Mobile Marketing Automation Startup Snags $11.6 Million In Series B, adexchanger.com
Mobile Wallet Marketing: Offers, Coupons and Loyalty at the Center, www.emarketer.com
Twitter rolling out landscape support to iPhone 6 Plus users, 9to5mac.com
Social Media
5 Dashboards for Monitoring Nearby Social Content, streetfightmag.com
Creating Effective Facebook Ads for Lead Gen: The Complete Guide, www.wordstream.com
How to Dominate LinkedIn Marketing, www.ducttapemarketing.com
How to Grow Your Facebook Fans Without a Budget, www.socialmediaexaminer.com
How to Grow Your Twitter Audience in Just 30 Minutes a Day, www.socialmediaexplorer.com
How To Save Time With Social Media Scheduling, blog.tailwindapp.com
How Twitter’s targeting has an advantage over Facebook, 3qdigital.com
Imgur, ‘Pinterest for guys,’ takes promoted posts out of beta, www.retaildive.com
LinkedIn Ads Interface Gets A Facelift, www.clixmarketing.com
The Five C’s of Social Media Success, www.adweek.com
Top Tips For Updating Your Social Media Accounts, www.koozai.com
Why Wendy’s went upscale on Instagram, digiday.com
Video
Facebook Defends Video Practices After Accusation Of “Lies And Theft”, techcrunch.com
Hootsuite: “We’re Seeing This Massive Shift Toward Imagery And Video”, adexchanger.com
How Social Video Helped Cecil the Lion: Jimmy Kimmel Plea Raises Nearly $1M, www.reelseo.com
How to Use Twitter’s Vine Part II, www.verticalresponse.com
Streaming Video Startup Pluto TV Nabs Spotify’s Chief Content Officer, techcrunch.com
What is Periscope and How Do I Use It?, smallbiztrends.com
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