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Writer's pictureFahad H
Aug 3, 20154 min read

Marketing Day: Facebook News Feed Updates, Email Tips & Placed’s New Revenue Tracker

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

  1. EFF Launches New Do Not Track Standard With Coalition Of Web Companies New standard works in tandem with privacy software with the aim of preventing sites from tracking users’ internet activity.

  2. Placed’s New Revenue Tracker Monitors Mobile Ad Impact On In-Store Sales A recent survey by xAd indicated that a lack of clear ROI was holding some marketers back from a more aggressive use of mobile advertising and location-based mobile ads in particular.

  3. For Potent Email Campaigns, Timing Is Everything The time of day at which you send out an email can have a huge impact on whether or not your recipients click on it. Columnist Eric Dezendorf helps you figure out how to test and find that sweet spot.

  4. Planning Email For When It’s Seen, Not When It’s Sent Columnist Jose Cebrian envisions a future in which email is truly relevant and acts on the data at the time of open — but to get to that point, you must jump the hurdles along the way.

  5. How To Compel Your Audience To Click: 4 Custom Tools For Vastly Improving Your Sales How do you generate more clicks? Hint: personalization. Columnist Steve Olenski discusses three custom tools that will help you create an irresistible offer and engage your audience.

  6. Facebook Lessens News Feed Impact Of “Hide” Button Clicks By Active Hiders A shift in the way that some “hides” will factor into the News Feed algorithm may affect certain metrics within Facebook Insights.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Display & Contextual Advertising

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Social Media

  1. LinkedIn Starts Building a Syndicated Content Network, recode.net

  2. 5 Ways to Take Advantage of Google/Twitter Partnership, blog.kissmetrics.com

  3. A Conversation With Michael Lopp, Pinterest’s Head Of Engineering, techcrunch.com

  4. How Facebook just made mobile lead gen a lot more affordable, 3qdigital.com

  5. How Brands are Adjusting to the Maturing Social Media Market, www.socialmediaexplorer.com

  6. How One Social Campaign Drives Engagement Beyond the Screen, www.convinceandconvert.com

  7. How to Create Facebook Ads That Stand Out Using Power Editor, www.socialmediaexaminer.com

  8. How to Hire a Social Media Manager: The 12 Essential Habits, blog.bufferapp.com

  9. How to Use Twitter’s Vine To Promote Your Business, www.verticalresponse.com

  10. Inside the sad, expensive failure of Google+, mashable.com

  11. Is Twitter in Trouble?, blog.similarweb.com

  12. Making the Most of Your Social Content, www.compukol.com

  13. Pinterest: How to Run an Effective Promoted Pins Campaign on a Budget, www.socialmediatoday.com

  14. Pixel Perfect: Image Qualities That Drive Engagement on Instagram, www.marketingprofs.com

  15. Why Negative Social Proof Does More Harm Than You Think, www.convinceandconvert.com

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