Apr 6, 20164 min read

Marketing Day: Facebook Live news, global Pinterest ads & Medium updates

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Feed your search marketing obsession at SMX Advanced Apr 6, 2016 by Marketing Land For 10 years, search marketers have purchased every ticket available for SMX Advanced. Don’t miss your only opportunity this year to attend! SMX Advanced is unique. Sessions are fast-paced, Q&A-packed and don’t slow down to cover the basics.
Facebook expands Live video, will put it front and center in mobile app Apr 6, 2016 by Amy Gesenhues Live video tab will replace Messages in the Facebook app, as several new features give users and brands more to play with and measure.
Mobile marketer Kahuna adds Locales tool for language and location targeting Apr 6, 2016 by Barry Levine Including its previously released Intelligent Events, this is the second segmentation tool the company has added this year.
Dark search, dark social & everything in between Apr 6, 2016 by Maggie Malek Certain types of web traffic do not pass referral information on to our analytics programs, making it difficult to properly track these visits. Contributor Maggie Malek recaps a session from SMX West detailing how to handle this “dark” web traffic.
Tag management systems and DMPs — a match made in heaven? Apr 6, 2016 by L. Erik Bratt Brand marketers these days demand tools that can build a holistic customer profile. Contributor Erik Bratt argues that combining data management platforms (DMPs) with tag management is the key to achieving that goal.
Just when marketers thought things couldn’t change any more, this report shows they will Apr 6, 2016 by Sanjay Dholakia Do you possess a single view of your customer that includes their mobile interactions and behavior on the Internet of Things? Columnist Sanjay Dholakia describes new research that shows that the time to prepare is now.
Why you need to embrace delegation Apr 6, 2016 by Matt Umbro Marketers who excel at their craft may find it difficult to hand off work to others, but columnist Matt Umbro argues that the long-term benefits are worth it.
A CMO’s View: A “real talk” about Super Bowl ads with Squarespace’s Chief Creative Officer Apr 6, 2016 by Amy Gesenhues David Lee shares his brand’s Super Bowl strategy, including highlights from this year’s campaign with Key & Peele.
UK users can now buy Pinterest ads Apr 6, 2016 by Tamar Weinberg Through its self-serve marketplace, marketers in the United Kingdom can now purchase ads on Pinterest.
Medium wants to be publishers’ digital printing press, too Apr 5, 2016 by Tim Peterson On Tuesday, Medium introduced ways for publishers to host their content on the blogging platform and make money from native ads or paid subscriptions.
Virtual vs. augmented reality and Apple Watch for your face Apr 5, 2016 by Greg Sterling AR may ultimately present a larger opportunity than VR, but the right hardware and user experience don’t yet exist.