Feb 17, 20165 min read

Marketing Day: Facebook Instant Articles Update, Google’s Gmailify & Twitter’s GIF Search

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Facebook Rolls Out Instant Articles To All Publishers Feb 17, 2016 by Tamar Weinberg Facebook’s Instant Articles will be rolled out to all publishers starting April 12.
Report: Yahoo Search, Mail & Home Page Saw Usage Declines In 2015 Feb 17, 2016 by Greg Sterling The Information article, which contains a few bright spots, also says that Yahoo is struggling to convert users to mobile.
Gmailify From Google Gives You Google Now, No Gmail Required Feb 17, 2016 by Tamar Weinberg Gmailify gives Gmail for Android users the ability to connect Yahoo! Mail or Hotmail/Outlook email accounts to the Gmail interface.
Twitter Rolls Out GIF Search For iOS, Android And The Web Feb 17, 2016 by Tamar Weinberg Twitter will be launching a GIF search across its platform over the next few weeks.
Digital Wallet Meets New York Times’ “Modern Love,” Begets Another Marketing Channel Feb 17, 2016 by Barry Levine In this project, the evolving digital wallet card is being used to automatically send notices and links about celebrity-recorded podcasts of the popular newspaper column.
Report: Apps Convert Better For Retailers Than Mobile Web Or The Desktop Feb 17, 2016 by Greg Sterling Apps converted 120 percent better than the mobile web and 20 percent better than desktop computers.
How To Compile A Top-Notch Competitive Analysis For Search Feb 17, 2016 by Brian Harnish In order to beat the competition in search engine rankings, you must first know what they’re doing. Columnist Brian Harnish shares his tips for putting together a solid competitor analysis.
3 Requirements For A Successful Link Building Campaign Feb 17, 2016 by Andrew Dennis What are the secret ingredients of an effective link building campaign? Columnist Andrew Dennis believes they are collaboration, great content and a solid product/service.
How To Make Attribution Data Actionable Feb 17, 2016 by Eric Dezendorf With so much data at your fingertips and a seemingly infinite number of things to tweak, where do you start? Columnist Eric Dezendorf shares an example that illustrates two basic principles for focusing your efforts.
Apple Opposes Court-Mandated Encryption Backdoor For Law Enforcement Feb 17, 2016 by Greg Sterling The District Court and FBI say it’s about one phone, Apple argues it would have sweeping implications for all iPhone owners.
A Sports Fan’s Perspective On Media Metrics Feb 17, 2016 by Merrily McGugan It’s great that marketers have so many data points at their disposal nowadays, but columnist Merrily McGugan says media players must allow them to conduct third-party verification, as well as export data and use them elsewhere.
2016 Hashtag Bowl Winners: Congrats To Facebook, Twitter, Gatorade & Pabst Blue Ribbon Feb 17, 2016 by Matt McGee We’ve chosen the winners from our fifth annual Hashtag Bowl, honoring the best digital marketing efforts surrounding the big game.
Zaius Now Automates Google Customer Match & Facebook Custom Audiences, For Free Feb 17, 2016 by Ginny Marvin The behavioral marketing platform launches a free version that automatically builds and uploads segments for Google and Facebook.
Israel-Based Startup Launches Platform For Codelessly Adding Features To Existing Apps Feb 17, 2016 by Barry Levine The company, Insert, was started last year by the founders of the mobile app platform Worklight, now IBM’s MobileFirst.
The Savvy Brand’s Guide To A Successful Brand Ambassador Program Feb 16, 2016 by Digital Marketing Depot In order for a brand to succeed in the marketplace, it has become essential to have a brand ambassador strategy and program. Brand ambassadors are important in increasing a brand’s social reach, creating buzz around campaigns and events and driving traffic to the brand’s sites for engagement.