Marketing Day: Facebook Instant Articles update, Google Display Network & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Compare 14 marketing automation platforms Sep 12, 2017 by Digital Marketing Depot Although email marketing continues to be a core capability for B2B marketing automation platforms, the market is rapidly evolving from an email marketing focus to integrated marketing functionality that provides multichannel data collection and storage, campaign development and execution, and ROI analysis and reporting.

2. Facebook will stop displaying Instant Articles within Messenger Sep 12, 2017 by Tim Peterson Messenger added support for Instant Articles 14 months ago, but 14 months ago, Facebook’s proprietary format had fewer problems.

3. Resulticks’ marketing platform now offers a new channel: Voice agent Sep 12, 2017 by Barry Levine The Singapore-based company says this is the first voice agent integrated with a full customer life cycle.

4. Companies must pay more attention to how they manage their martech stacks, says Allocadia’s marketing VP Sep 12, 2017 by Amy Gesenhues Sam Melnick, the VP of Marketing for Allocadia, will be a part of the ‘How a $1B Startup Runs Marketing to Lead Digital Transformation’ panel at MarTech Boston.

5. Google Display Network: An optimization and fraud-avoidance guide Sep 12, 2017 by Ratko Vidakovic Columnist Ratko Vidakovic highlights issues that can potentially arise during a GDN campaign and discusses ways to optimize your display advertising campaigns to avoid fraud and reach your performance goals.

6. Here’s your preview of what to expect next month at SMX East Sep 12, 2017 by Marketing Land Attending SMX is a bucket list item for many search marketers. Join us October 24-26 in New York City for three days of learning, 50+ sessions, 80+ dynamic and expert speakers, keynotes, exceptional networking and more. If you’re involved in SEO, SEM, social media marketing or other customer-facing activities, this is the conference for you.

7. Amazon ‘1-Click’ patent expires today, get ready for faster web-wide checkout Sep 12, 2017 by Greg Sterling Reducing shopping cart abandonment represents billions in potential additional revenue for retailers.

8. Facebook updates its shoppable Collection ads to mirror print catalogs Sep 11, 2017 by Tim Peterson Ads using Facebook’s lifestyle templates can feature full-width photos with tagged products and maps to nearby store locations.

Online Marketing News From Around The Web:

Analytics

1. Forbes’ Branded Content Chief Reveals Her Go-to Content Marketing Metrics, Contently

2. Measuring Marketing ROI: What You Need to Know to Do It Right, MarketingProfs

Business Issues

1. Chrome’s Plan to Distrust Symantec Certificates, Google Online Security Blog

2. Facebook is testing a feature for mentorships between users, TechCrunch

3. Make Mark Zuckerberg Testify, The Intercept

Content Marketing

1. 6 Keys to Killer Content Project Collaboration, Convince and Convert

2. How to Create Content Personas That Help Everybody, Content Marketing Institute

3. Supercharge Your Benefits with Contrast Storytelling, Copyblogger

E-Commerce

1. Amazon offers sellers lucrative holidays – if they prepare, Retail Dive

2. Top 10 Resources for Digital Marketing and Ecommerce Professionals, AM Navigator

3. Why Omni-Channel Shopping is Commerce’s New Reality, Shopify Plus

General Internet Marketing

1. ABM: An integral part of every B2B’s growth strategy, MarTech Advisor

2. Momentum Marketing: How to get the ball rolling toward a purchase decision, MarketingSherpa Blog

3. The Top Qualities of Effective CMOs, MarketingProfs

Internet Marketing Industry

1. Krush Media and Frequency Networks Sign Partnership Agreement, Leveraging Premium Sites and Content to Drive Better Digital Ad Engagement, Business Wire

2. Tapad Expands APAC Team With Key Hire In Japan, PR Newswire

MarTech

1. GDPR is coming, and many U.S. ad tech firms aren’t ready, Digiday

2. Tips, Guides, and More: The Essentials of Marketing Automation, MailChimp Blog

3. Why and How Retail Marketers are Riding the AI Wave, MarTech Advisor

Mobile/Local Marketing

1. Instagram Direct is a new way to share Stories, Engadget

2. Smartphone Use Headed for a New Milestone in the UK, eMarketer

3. Taking the Pulse of the Location Data Ecosystem, Street Fight

Social Media

1. 3 Ways Social Media Can Help You Grow Your Business, Constant Contact

2. 5 Important LinkedIn Updates for Marketing Professionals, Marketo

3. 5 Tools To Maximize Your Engagements On Social Media, Social Media Explorer

Video

1. A Quick-Start Guide to Video Content: Become Confident on Camera in 5 Steps, Copyblogger

2. Engagement with Instagram Videos Is Surging, MediAvataar

3. Report: Facebook to spend $1B on video programming, Mobile Marketer