Feb 18, 20165 min read

Marketing Day: Facebook For Nonprofits, Twitter’s New Customer Service Tools & More

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Facebook Launches Website For Nonprofits Feb 18, 2016 by Tamar Weinberg Facebook has launched a website that teaches nonprofits how to better utilize the site.
Meet the MarTech Speakers: Laura Patterson, President & Co-Founder, VisionEdge Marketing Feb 18, 2016 by Marketing Land How Marketers Can Earn Better Grades From The C-Suite
Facebook Strengthens Video Metrics Interface & Adds New Data Points Feb 18, 2016 by Greg Finn New video metrics will help brands gain more data on how long videos were watched and whether they were consumed with the sound on or off.
You’re Invited To SocialPro, The Premier Social Media Conference Of 2016 Feb 18, 2016 by Marketing Land Social media continues to be a massive opportunity, but the landscape is evolving quickly, and true success is difficult to find, even for experienced marketers. Whether you are struggling with what channels to focus on this year or how to optimize content creation and paid media, 2016 is a critical year for social marketers.
Twitter Launches New Customer Service Feedback And Engagement Tools For Businesses Feb 18, 2016 by Ginny Marvin New features are designed to make customer service simpler and more satisfying on the social network.
Quick Wins To Beat The SEO Waiting Game Feb 18, 2016 by Dan Bagby Even though SEO is a long-term investment, marketers often feel pressured to show progress quickly. Columnist Dan Bagby provides some ideas for quick wins that can show value while waiting for your longer-term initiatives to start gaining traction.
5 Link-Building Techniques You’ve Been Neglecting Feb 18, 2016 by Pratik Dholakiya Tired of the same old link-building tactics? Columnist Pratik Dholakiya suggests some creative ideas to improve your link-building efforts.
A Primer On Automating AdWords With Structured Data Feb 18, 2016 by Frederick Vallaeys Columnist Frederick Vallaeys explains several ways you can use structured data to create relevant and customized PPC search ads.
Understand Your Customer For Free Feb 18, 2016 by Scott Rayden Columnist Scott Rayden shares several data sources that can help you build that holistic view of your customer — without spending any extra money.
7 Billion People, One Story: The Power of Content Curation Feb 18, 2016 by Jordan Kretchmer Marketers are under more pressure than ever to create content that engages their brand’s audience. Contributor Jordan Kretchmer suggests you stop relying solely on original creations and instead embrace the content your audience is making and sharing.
MoPub: Fortune 1000 Brands Spent More On In-App Ads Than Performance Advertisers In Q4 Feb 18, 2016 by Ginny Marvin Increased participation in private marketplace transactions and added native and video ad supply helped propel brand spend.
Tapjoy Beefs Up Its MarTech/AdTech Mobile Combo With New Ad Partners Feb 18, 2016 by Barry Levine Bidding advertisers through MoPub, AerServ and Fyber will now get a shot at app inventory through Tapjoy.
Cosmo’s Editor Suggests Brands Will Be Able To Sell Products Through Snapchat Discover Feb 17, 2016 by Tim Peterson Joanna Coles says Hearst’s “Sweet” channel on Snapchat Discover will eventually evolve into an e-commerce platform.
Call Tracking And Analytics 101 Feb 17, 2016 by Digital Marketing Depot US consumers will make more than 100 billion mobile calls to businesses this year. Nearly two out of three consumers say it’s very — or extremely — important to be able to call a business during their purchase journey. Call tracking and analytics have become a marketing technology “must-have” as a result.
US E-Commerce Sales Jump 14.7% YoY In Holiday Quarter Feb 17, 2016 by Matt McGee Census Bureau says online accounted for 7.5 percent of all retail sales in the US during Q4.